EXECUTIVE SUMMARY - RESULTS-DRIVEN DATA ANALYST & GOOGLE ADS SPECIALIST
Leading Data Analyst | Google Ads Manager | Business Intelligence Strategist with 7+ years of proven expertise in data management, analytics, digital marketing, and process automation. Strategic partner for CEOs and decision-makers seeking data-driven insights, optimized ad spend management, and intelligent automation that directly impacts the bottom line.
KEY VALUE PROPOSITIONS FOR LEADERSHIP:• 30% reduction in manual reporting time while enhancing data accuracy and decision-making speed• Multi-million peso ad budget management with proven ROI optimization across Search, Display, Shopping, Video, and Performance Max campaigns• Executive-level analytics dashboards delivering real-time KPI visibility and strategic insights for C-suite decision-making• Automated workflow systems reducing operational overhead and freeing teams for high-value strategic work• Cross-functional collaboration expertise supporting marketing, sales, finance, and operations teams• Proven ability to translate complex data into clear, actionable business recommendations
CORE COMPETENCIES & TECHNICAL EXPERTISE:
DATA ANALYTICS & BUSINESS INTELLIGENCE:Google Analytics (GA4) • Power BI • Tableau • Google Looker Studio • Excel • Google Sheets • SQL • Python • Dashboard Development • KPI Analysis • Trend Forecasting • Data Visualization • ATS Optimization • Conversion Rate Optimization (CRO)
DIGITAL MARKETING & PPC MANAGEMENT:Google Ads (Search, Display, Shopping, Video, Performance Max) • ROAS Optimization • Campaign Architecture • Keyword Research & Strategy • Conversion Tracking • Cost Per Lead Reduction • Facebook Ads • SEO • Google Tag Manager (GTM) • Performance Analytics • Bid Strategy Optimization
PROCESS AUTOMATION & CRM EXPERTISE:HubSpot CRM • GoHighLevel • Salesforce • JustCall • Workflow Automation • Lead Nurturing Sequences • Pipeline Management • Sales Enablement • Marketing Automation • Data Integration • Vendor Management
BUSINESS TOOLS & ENTERPRISE SYSTEMS:Xero • QuickBooks • Google Workspace • Microsoft 365 • Enterprise Data Management • Data Integrity • System Integration • Compliance Documentation • Financial Data Management
STRATEGIC LEADERSHIP CAPABILITIES:? Executive Communications & Stakeholder Management? Data-Driven Decision Support & Strategic Planning? Cross-Functional Team Leadership & Collaboration? Process Improvement & Business Optimization? Analytics-Based Forecasting & Trend Analysis? ROI Analysis & Performance Metrics Development? Vendor Management & System Integration? Leadership-Ready Reporting & Presentation Skills
PROFESSIONAL EXPERIENCE HIGHLIGHTS:
ENTERPRISE DATA SPECIALIST / ADMIN SUPPORT | KeHE Distributor LLC (Jan 2018 – Present)• Managed vendor onboarding and multi-supplier data documentation ensuring 100?curacy across enterprise systems• Coordinated with multiple vendors to resolve complex data issues and streamline workflows• Maintained data integrity across enterprise systems, improving reporting reliability for all departments• Supported executive team with accurate data management and analytics
ANALYTICS & REPORTING ANALYST | Monterrey Provision (Monprov) (Jan 2015 – Jan 2018)• Designed and automated reporting processes reducing manual reporting time by 30% while maintaining data accuracy• Generated actionable insights supporting executive strategic planning and business decision-making• Enhanced reporting accuracy and accessibility across departments through automated dashboards• Created analytics frameworks supporting multi-departmental KPI tracking
CUSTOMER SERVICE REPRESENTATIVE / DATA ANALYST | Task Us Inc (BPO) (Jun 2013 – Jan 2015)• Resolved high-volume customer queries with efficiency and accuracy• Conducted eligibility verification and data validation for new accounts• Supported operations with data analysis and reporting
FREELANCE & CONTRACT ROLES (CUMULATIVE 5+ YEARS):• Analyst / Dashboard Developer – Purnell & Co. Inc. (2 years)• Dashboard Developer / SEO – InDesign (10 months)• Google Ads Manager – Coach Ian Baillo (6 months internship)• Google Ads Manager / Video Ads – VolunteerMatch (3 months)• Marketing Manager / Project Manager – InDesign-Adaveo (7 months)• E-commerce Admin Support – Rush Trading (7 months)• General Virtual Assistant – Mobilify LLC (1+ year)
EDUCATION & PROFESSIONAL CERTIFICATIONS:
ACEDEMIC CREDENTIALS:• BS in Business Administration – STI Rosario (Major: HR Development Management)• Applied Programming – Power School of Technology, Tanza (Major: Visual Basic Programming)
PROFESSIONAL CERTIFICATIONS:• Data Analyst Certification – Project Sparta (DICT)• Google Ads Certification – The Guild by Ian Baillio• Advanced Excel – DataSense Philippines• Power BI & Tableau – Bayan Academy• Python & SQL – Bayan Academy• Digital Marketing & DM Setter – PASS Academy by Coach Ian• GoHighLevel Certification – Pinoy GHL & GHL Excellerate by Coach Mijs• General Virtual Assistant – Xcel Hub
KEY ATTRIBUTES & PROFESSIONAL STRENGTHS:Strong attention to detail • Advanced problem-solving skills • Executive-level communication • Client support expertise • Fast-paced environment proficiency • Process improvement mindset • High-quality results delivery • Strategic thinking • Cross-functional leadership • Data-driven decision-making
AVAILABILITY & LOCATION:Location: Tanza, Cavite, PhilippinesAvailable for: Remote & Hybrid engagement | Full-time positions | Contract/Project-based workHours: Flexible schedule accommodating both US and Asian business hours
PORTFOLIO & ONLINE PRESENCE:Portfolio: https://joneil mdula .
wixsite.com /portfolioContact :
joneilmdula@gmail.com | +63 915-942-5385