Hi, hey there!
Should you have been searching for someone to fit into a heavy-hitter role and desire of bringing along a diverse background to match it, you have found that person. Much more when you come looking not just for a traditional "technical go-to-guy" or "HR person" who handles numbers and paperwork, but a capable person who can architect your structure, systems, and people operations, as well as train your people and AI applications.
Take a look at my Snapshots to confirm your needs. My Core experience and value-adding potentials include:
SEO, Analytics & Content Strategy: Driving organic traffic through high-ranking content and link building. Use of tools like AHREFS, SEMRush, Google Analytics, HeatMap, etc. for metrics tracking, testing, and optimization for campaign ROI.
AI & Automation: Using AI tools, including content generation and CRM like GHL, Zapier, and ClickUp to streamline lead generation. Generating visuals using CrawlQ.ai,
Digital Business Scaling: Aligning leadership capabilities, planning controls, lead pipelines, online growth, and building digital systems to convert traffic into customers with overall business operations and an achieved sustainable goals.
I have been serving both local and offshore-based (US/ UK/ Australia/ India) clients for:
SEO-versed Webpages: Creating engaging, search-optimized blogs and website content using SEO tools and webpage builders (Elementor, etc).
Project Development & Coordination: Managing complex digital workflows and project tracking using ClickUp, Slack, Hubstaff, etc.
Market & Web Research: Identifying trends and analyzing competitor strategies.
Social Media Management: Building brand awareness across multiple digital platforms.
Operational and Quality Control: Ensuring digital assets meet high standards of reliability and accuracy in both online and physical roles.
Coaching & Mentoring: Enabling, measuring, and inspiring people to become effective and efficient leadership teams.
A seasoned Digital Strategist, Project Management, Content Management, WordPress Website Operations, Strategic Development, Startup Business Coaching, Marketing Automations & AI, SEO, HR Workflows, Business Process, Leadership Development & Coaching, and Operations Planning Control. Including ISO/ Quality/ Environment/ Food Safety/ Occupational Health & Safety/ GAP and Integrated Management System Auditing, Training and Certifications; and
A Non-Profit Setup Specialist & Operations Lead, holding a Senior Role as Strategic Development Consultant (and Director/ COO) of Bright Light Lane Inc (BLL) USA from July 2025 to March 2026. I specialize in building bridges between business goals, management systems, search engines, and social impact. With a solid background in the fast-paced F&B startup world, I’ve mastered the art of setting up non-profit operations that actually work. My most recent win involved a vital role with Bright Light Lane Inc (BLL) USA, where I helped launch and manage their Philippine implementing partner, BLL Sinag Tuklas Philippines Inc. I like navigating the facilitation of the paperwork, people, and the processes needed to turn a charitable vision into a legal, functional reality.
Also, organized/ worked a few government agencies, start-up companies, non-profits and community development organizations from my previous employment way back in 1998 to the present, namely Agro-Industrial Structure Solutions Inc, AgriCOOPh National Farmers Market network (recent), Golden Crust / Job Remote UK Group, BrightPrice/ TapTap Medicare Group USA, ITD Webdesign USA, Dana Foundation, Dona Luisa Lorenzo Foundation,
Green Habits Development (a women's organization), Musahamat Farms, Innoterra/ Desai Agriventures (Dubai/ India/ Philippines), Filipino Professionals Cooperative (human capital provider), and other Cooperatives.
I've been practicing information systems (graduated with a bachelor's degree in Information Management) and continually learning, assessing, and training on ISO Management Systems (9001, 14001, 22000) for over three decades.
You may check on my portfolio/ demo site for more details:
Website/ Portfolio:
LinkedIn: www.
Introductory Video:
Resume (already part of the portfolio pages above):
Sincerely,
Edward Christian Frugalidad
Experience: 5 - 10 years
Experience: 10+ years
Experience: 5 - 10 years
Experience: 2 - 5 years
Experience: 10+ years
Experience: 10+ years
Experience: 5 - 10 years
Experience: 5 - 10 years
Experience: 10+ years
Experience: 5 - 10 years
Experience: 2 - 5 years
Experience: 5 - 10 years
Experience: 2 - 5 years
“I have found someone who is smart, has a great work ethic and is easy to work with.”
Sara Brumfield
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