I’m Nicole Guevarra, also known as Nix, a social media manager, copywriter, and creative strategist with 10 years of experience helping brands turn ideas into social-first content that connects with people, builds community, and drives engagement.
Most recently, I worked as Social Media Manager for Travelshift, managing the Guide to Iceland and Guide to Europe brands. In this role, I created monthly content and strategy across platforms, helping achieve the brands’ highest overall monthly reach to date: 39M for Guide to Iceland and 10M for Guide to Europe. I also helped produce several top-performing organic videos, including content that reached 15M views on
Before that, I was Social Media Manager for Canva Philippines, where I created organic static and video content across
My background also includes social media and content marketing for Leadfeeder, digital marketing for John Robert Powers, and three years as an advertising copywriter, where I developed campaigns, copy, and content for over 20 brands in the Philippines. Across these roles, I’ve built experience in social media strategy, copywriting, content creation, community management, campaign ideation, project coordination, and performance reporting.
Resume:
Portfolio:
Experience: 2 - 5 years
Experience: 1 - 2 years
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