Amazon PPC Specialist | SP · SB · SD | ACoS & TACoS Optimization | Helium 10 |

Trained in advanced keyword research techniques using Helium10 and Amazon tools. Skilled in identifying high-converting keywords, structuring match types, and applying ranking strategies to support product visibility, conversions, and long-term organic growth.

I am a certified Amazon PPC specialist trained in Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. Skilled in campaign setup, keyword targeting, bid optimization, ACoS/TACoS management, and interpreting performance data to drive results. Strong foundation in strategic planning, reporting, and scaling campaigns based on business goals.

Well-versed in navigating Amazon Ads Campaign Manager console through hands-on training and certification. Skilled in creating, managing, and optimizing Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. Confident in adjusting targeting options, setting budgets and bids, analyzing performance metrics (ACoS, CTR, CVR), and applying data-driven changes to meet advertising goals.

I’m a certified Amazon PPC specialist with strong foundational knowledge and hands-on training in campaign creation, keyword research, and optimization. While I’m new to client work, I’ve completed advanced coursework and mock campaigns, and I’m confident in applying best practices to real Amazon accounts.

rained in analyzing and optimizing ACoS and TACoS based on campaign performance and business objectives. Skilled in adjusting bids, keywords, and targeting to maintain profitability and ensure ad spend aligns with overall sales goals. Familiar with interpreting data across multiple reports to guide optimization decisions.

Familiar with key Helium10 tools such as Cerebro, Magnet, and Keyword Tracker for Amazon PPC keyword research and competitor analysis. Trained in using Helium10 to identify high-performing keywords, track rankings, and support product listing strategy.

Skilled in developing bid strategies and managing daily ad budgets based on product goals and performance metrics. Trained in setting up manual and automatic bids, adjusting for ranking or profitability targets, and maintaining efficient ACoS using Amazon Ads Campaign Manager.

Proficient in using Excel to analyze Amazon Ads reports. Skilled in creating pivot tables, filtering campaign metrics, and generating insights from ACoS, TACoS, and other KPIs. Capable of turning raw data into readable tables and charts for client reporting.

Demonstrated exceptional adaptability by pivoting from a 27-year career in culinary education and academic leadership to digital marketing. Successfully completed intensive Amazon PPC certifications and training, showing readiness to learn, unlearn, and grow in a fast-paced e-commerce environment. Open to new systems, tools, and workflows, with a strong drive to continuously improve and deliver results.

I can create reports with Looker Studio for visualizing PPC campaign performance. Able to navigate dashboards and interpret key metrics like ACoS, TACoS, CTR, and CVR. Currently building proficiency in creating custom reports using Amazon data and Google Sheets.