Social Media Manager, Graphic Designer, Content Creator

Results-driven Social Media Manager with hands-on experience managing the complete social media ecosystem for e-commerce brands. Specialized in developing content strategies, creating high-performing photo and video content, copywriting, community management, influencer collaboration, Meta Ads, email marketing, and performance analysis. Experienced in transforming brand objectives into engaging campaigns that grow audiences, strengthen customer relationships, and drive measurable business results across Facebook, Instagram, TikTok, Pinterest, and Shopify-powered online stores.

Developed copy for two e-commerce brands, creating product descriptions, website content, Meta ad copy, social media captions, promotional campaigns, and email marketing materials. Focused on writing customer-centric, SEO-friendly, and conversion-driven content while maintaining each brand's unique voice and messaging.

Developed high-quality video content for social media, showcasing products, brand stories, events, and customer experiences. Managed the entire content creation process, including creative planning, filming, editing, motion graphics, captions, and publishing to support marketing campaigns and audience engagement.

Developed creative visual assets for e-commerce and lifestyle brands, including social media content, promotional campaigns, website graphics, product imagery, event marketing materials, and print collateral. Ensured brand consistency while designing graphics that effectively communicated marketing messages and supported business objectives.

Developed and managed e-commerce and business websites using Duda, including website design, page creation, mobile responsiveness, product catalog updates, content management, SEO optimization, and ongoing website maintenance. Focused on creating user-friendly, visually engaging websites that strengthen brand presence and drive customer engagement.

Assisted with planning and creating email marketing campaigns for e-commerce brands, including promotional announcements, product launches, holiday campaigns, and special offers. Wrote engaging email copy, coordinated marketing assets, and maintained consistent brand messaging to support customer engagement and sales.

Managed Meta Ads for an e-commerce business, overseeing campaign setup, creative development, audience research, A/B testing, budget allocation, and performance optimization. Analyzed campaign metrics including CTR, CPC, CPM, CPA, and ROAS to make data-driven decisions that improved campaign performance and supported business growth.

Managed Shopify e-commerce stores through product uploads, product listings, inventory updates, pricing, collections, and product optimization. Experienced in maintaining accurate product information and ensuring a seamless online shopping experience.

Experienced Human Resources professional with expertise in recruitment, talent acquisition, onboarding, HR administration, employee relations, and personnel documentation. Successfully managed hiring processes, coordinated interviews, maintained confidential employee records, and supported daily HR operations. Developed strong communication, organizational, and interpersonal skills that continue to strengthen my work in marketing, customer experience, and business operations.