Amazon Advertising & Keyword Mapping Strategist | Turning Ad Spend into Organic

Overview

Looking for full-time work (8 hours/day)

at $3.86/hour ($735.20/month)

Bachelors degree

Last Active

June 17th, 2026 (3 days ago)

Member Since

February 8th, 2023

Profile Description

Most Amazon brands are just renting their sales.

I see brand owners spending heavily just to stay relevant, but as soon as the advertising stops, their rank disappears. They are fighting for clicks when they should be building a position.

My name is Earlle, and I don't manage ads to "spend a budget." I manage them to secure territory.


The Strategy

I lean on the Organic Halo Effect. I treat PPC as a ranking engine to drive search velocity and organic indexing. Once a position is secured, I tighten the spend to reclaim the brand's net margins. It's about discipline, not activity.


The Record

Portfolio Oversight: Managed 20+ SKUs with a focus on strategic keyword mapping and continuous optimization to maximize organic rank while systematically minimizing ad spend and improving TACOS.

Launch Velocity: Executed simultaneous product launches, securing "Amazon's Choice" and "Overall Pick" badges within 60 days.

Intelligence: Proficient in Helium 10, Brand Analytics, and SQP to forecast trends and identify high-intent keywords while cutting wasted spending. ?


The Framework

My day-to-day operation is built on technical precision:

Full-Funnel Management: Expert deployment of Sponsored Products, Brands, and Display ads.

Inventory & Trend Forecasting: Ensuring ad spend aligns with stock levels to avoid "out-of-stock" rank death.

Performance Tuning: Continuous bid optimization, placement adjustments, and search term harvesting to scale what works.

Negative Target Control: Systematic negation of non-converting traffic to eliminate wasted spending.

Competitor Surveillance: Manual tracking of top competitor keywords to identify and exploit market gaps.


The Objectives

Strategic Launches: Ranking new SKUs where it matters, fast.

Portfolio Cleanup: Organizing keyword overlap and stopping the "bleed."

Margin Protection: Prioritizing organic growth to lower your TACOS.


I don't offer "set it and forget it" services. I provide operational grit and a focus on the only number that matters: your bottom line.

If the timing is right, let's talk.