Advertising Specialist | Account Manager VA

• Delivered end-to-end support to advertisers, resolving technical issues, billing concerns, and campaign performance queries. • Set up advanced tracking systems using UET tags and integrated Shopify and Google Tag Manager for performance optimization of shopping campaigns. • Managed high-volume support tickets and follow-ups, maintaining a 95%+ customer satisfaction rating. • Leveraged Microsoft 365 tools (Teams, OneDrive, Outlook, SharePoint) for efficient task coordination and cloud-based collaboration.

Serve as the primary liaison between clients and internal teams, managing end-to-end relationships and ensuring client satisfaction. Develop and implement data-driven digital marketing strategies across Google Ads, Meta (Facebook/Instagram), and other online platforms to achieve business objectives. Oversee the full campaign lifecycle—from onboarding and strategy planning to execution, monitoring, and optimization—to ensure consistent performance growth. Prepare and present comprehensive monthly reports, translating analytics into actionable insights and strategic recommendations. Collaborate cross-functionally with creative, analytics, and technical teams to deliver cohesive, results-oriented marketing solutions. Proactively identify opportunities and troubleshoot campaign issues to improve ROI and client retention.

• Managed content calendar and execution across platforms to maintain a consistent and engaging brand voice. • Analyzed post-performance metrics to inform content strategy, improving average engagement by 50%. • Led content planning meetings, aligning multi-functional volunteers around campaign goals and deadlines. • Maintained a tracker for content deadlines, versioning, and publication history.

• Established and operated a successful online store, managing full business operations including inventory, vendor relations, and budgeting. • Increased monthly sales by 35% through social media marketing and live stream promotions. • Designed and maintained a branded website showcasing product lines and partner collaborations. • Represented the brand at trade fairs and events, strengthening business visibility and client network.

Serve as the primary contact between clients and internal teams, managing end-to-end relationships and ensuring client satisfaction. • Develop and implement data-driven digital marketing strategies across Google Ads, Meta (Facebook/Instagram), and other online platforms to achieve business objectives. • Oversee the full campaign lifecycle—from onboarding and strategy planning to execution, monitoring, and optimization—to ensure consistent performance growth. • Prepare and present comprehensive monthly reports, translating analytics into actionable insights and strategic recommendations. • Collaborate cross-functionally with creative, analytics, and technical teams to deliver cohesive, results-oriented marketing solutions. • Proactively identify opportunities and troubleshoot campaign issues to improve ROI and client retention.