I’m a content creator and social media enthusiast who loves telling stories through visuals. I have been creating and editing content for years whether it be photos or videos, I really enjoy the process of bringing ideas to life. I mainly work with tools like Adobe Photoshop, Lightroom, Canva, CapCut, and Wondershare Filmora to create authentic and engaging content that resonates to niche-aligned communities.
For over 3 years, I worked as a freelance lead generation specialist for a Canada-based anti-diet dietitian. I handled two Instagram accounts daily, doing outreach, community engagement, and performance tracking. I also developed an internal system for tracking lead sources (aka "watering holes") to help the team make smarter, data-driven decisions each week.
Aside from lead gen, I was also part of content creation. I edited short-form videos such as repurposed IG Lives into clean, emotionally-driven reels and created reels from client success stories. I made sure every edit felt authentic, purposeful, and prioritizing storytelling. Accounts I worked on:
I also managed content creation and social media for now baking at Leona's, a local homemade baking brand, for 6 months, producing posts and stories on different platforms:
I am proficient in Microsoft Office and Google workspace. I'm a tech-savvy individual and can easily learn anything, whether it’s troubleshooting, researching, or learning new tools through Google, Youtube and AI.
Outside work, I’ve been curating and growing my personal Instagram for over 8 years now, where I share life experiences, aesthetic content, and everything I love.
I'm excited to bring my creativity, strategy, and passion for social media to new projects. Let’s work together!
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