Senior Amazon Brand Manager Copywriter PPC & Sales Optimizer

With over five years of copywriting experience, I have become adept at creating clear, engaging content that drives results. My career began as a freelance copywriter before focusing on blog writing in 2010, and later specializing in high-converting Amazon listing feature bullets. I excel at crafting compelling feature bullets, product descriptions, image captions, creative briefs for photographers and designers, and A+ Content copy for Amazon listings. My approach combines creative copywriting with strong keyword research and SEO foundation, allowing me to balance machine-readability and user appeal. This skill set enables me to write content that captures attention and inspires customers to click, add items to their carts, and complete their purchases. My ability to merge creativity with strategic keyword usage makes me a valuable asset in copywriting, ensuring success for your team. If you are looking for a copywriter to highlight your products' features and comparative advantage and set it apart from competitors, you should add me to your team.

Having a background in engineering and data analysis, my analytical skills were further honed through my experience as an Amazon brand manager (as a manager, PPC was also assigned to me). This educational background and experience provided me with a unique blend of skills that allow me to sternly judge keyword bidding and ad budget optimization such that we can target critical keywords to obtain an Amazon's Choice badge later down the product's life cycle. My proficiency in identifying seed keywords, including broad and long-tail (exact) variants, enables me to craft laser-focused campaigns from the product launch phase. Once launched, I meticulously analyze and adjust bids to maximize ad performance, utilizing my in-depth knowledge of automated (leveraging if-then conditional apps and Algorithm-based PPC management tools like Perpetua) and manual PPC analysis (by painstakingly crunching the numbers using pivot tables crafted from weekly Amazon Search Term reports). My expertise is strategically allocating budgets to ensure profitability while maintaining room for growth, targeting Amazon's Choice badges, and keeping overall TACoS low by optimizing product-level and account-level ACoS. I am an important asset to any team seeking to cement their position in Amazon PPC to pave the way for even better organic sales as an effect of proficient ad management.

As a Chemical Engineer with a strong content writing background, I am uniquely equipped to combine both fields' analytical and creative aspects. My expertise spans product development, manufacturing, and sales analysis, while also skillfully crafting content and marketing strategies to drive traffic, enhance click-through rates, and boost sales conversions. Upon completing my Chemical Engineering degree, I pursued freelance writing, honing my skills on various WordPress sites before obtaining my PRC license. I then delved into the world of Amazon, starting as a freelancer before transitioning into a Brand Manager role. My passion for the intricacies of the manufacturing process, from product conceptualization to logistics and inventory management, pairs seamlessly with my ability to create engaging feature bullets and A+ content that effectively converts potential customers into loyal clients. By collaborating with me, you will benefit from my diverse experience and adaptable skillset as we work together to promote your products and engage your audience. As an Amazon Brand Manager, I am well-versed in creating persuasive sales copy, product pages, and A+ content and negotiating private label agreements with suppliers to optimize pricing, packaging, bundled products, and MOQ. I excel in inventory planning, preventing overstocking or understocking, and coordinating 3PL and Amazon STAR shipments using FOB or Ex-works methods. My background in planning and executing product launches includes utilizing Amazon Vine Review Program, MailChimp, Giveaway Sites, and SurveyMonkey. I adeptly address legal and technical issues with Amazon, including appeals, action plan reports, root cause analysis, and corrective and preventive action plans. Additionally, I have experience with MSDS and HazMat Exemption Sheets. My design skills encompass creating product labels, photos, infographics, and webpage layouts and negotiating with third-party teams from Fiverr for 3D image mock-ups.

As a skilled advertising professional with expertise in Amazon, Facebook, and Google Ads, I bring a keen analytical eye and strategic mindset to every campaign. My proficiency in identifying seed keywords lays the groundwork for highly targeted and effective ads. I excel at balancing ad spend based on conversion rates, ensuring optimal performance and return on investment. By continuously analyzing results, search term reports, and conversion rates, I identify opportunities to enhance ad performance further and drive tangible results for my clients. This comprehensive approach to advertising enables me to create and manage high-performing campaigns across multiple platforms, making me a valuable asset in the competitive landscape of digital advertising.

I deeply understand a wide array of powerful tools, including Helium 10's Cerebro, Reverse ASIN Keyword Research Tool, Frankenstein, and Listing Builder. In addition, I am proficient in using JungleScout for keyword and product research, DataDive's Deepdive and Listing Builder tools, and Seller Rise's Keyword Hunter Tool. More importantly, I meticulously double-check keywords through Seller Central's Brand Analytics Search Query Performance tool, Top Search Terms tool (for assessing the click share and conversion rate of top ASINs for a given keyword), and Market Basket Analysis tool. While search volume is a crucial metric, analyzing competitor density is equally important. As a result, I can expertly identify which keywords are the best and easiest to rank for and which are most likely to generate conversions and lead to an Amazon's Choice badge.

As an inventory management expert for Amazon, I bring valuable insights and strategies to the table, ensuring optimal stock levels and efficient logistics. While my experience in this field spans just over a year, I have quickly developed a strong understanding of the intricacies of balancing inventory to prevent overstocking or stockouts. I effectively manage and optimize inventory levels using tools such as Seller Locker. My expertise extends to arranging shipment plans from suppliers in China, Vietnam, or the Philippines and coordinating shipments to Amazon through FCL, LCL, or the Amazon STAR program as needed. Additionally, I can source 3PL warehouses when required to maintain an ideal inventory balance. Furthermore, I can assist in enrolling in Amazon's NARF program, expanding selling opportunities across North America, and driving business growth. My inventory management skills are valuable and effective in supporting Amazon sellers.

As an Amazon brand manager, I've successfully led a team of 14 towards achieving critical targets and objectives in a fast-paced and competitive yet friendly and nontoxic environment. As a productivity expert, I thrive on leveraging cutting-edge tools such as Notion, Asana, Basecamp, Monday, Trello, and even creating custom solutions with Google AppSheet to optimize team efficiency and streamline workflows. My leadership approach focuses on guiding teams towards a singular goal, guided by measurable metrics, to ensure alignment and sustained progress. By fostering a collaborative environment and harnessing the power of productivity tools, I empower teams to excel and consistently deliver exceptional results in project and team management.

With over five years of experience in article writing, I have honed my ability to create compelling and engaging content that drives results across various platforms, including blogs, Shopify pages, Walmart listings, and Amazon brand copies. While others may rely on AI to generate ideas or write entire articles, I utilize it as a powerful tool to extend my analytical capabilities. I ensure that my content is rooted in data-driven insights by harnessing AI to analyze vast quantities of user reviews, identify keywords, and assess conversion rates of diverse topics. However, I firmly believe that nothing surpasses human creativity in writing, and this creativity allows me to craft content that effectively boosts organic sales and conversion rates. By combining cutting-edge technology with my innate writing talents, I offer a unique and powerful blend of skills that delivers tangible results for any client.

As a versatile keyword researcher, my expertise extends beyond the realm of Amazon to encompass Google SEO as well. With a keen understanding of search volume and competitor density, I can expertly identify the best and easiest keywords to rank for, ultimately driving conversions and boosting visibility on both Amazon and Google. While I am proficient in using powerful Amazon-specific tools like Helium 10 and JungleScout, my skill set also includes the use of Google SEO tools such as Ahrefs, Moz, and SEMrush, which I employ to analyze and optimize keyword performance across platforms. This comprehensive approach to keyword research allows me to deliver exceptional results for clients, ensuring maximum visibility and growth in the competitive online marketplace.