Marketing Virtual Assistant | Canva Designer

I have experience creating social media content, from planning to execution. I execute social media strategies by following key pillars and maintaining consistent posting, which drives audiences to our website. I begin the process by mapping everything out in Trello. I leverage a variety of tools to create content, including Canva, Photoshop, and Illustrator for visuals, and CapCut for video reels. I complement these visuals with engaging captions that embody the brand's tone and incorporate relevant keywords. Once everything is finalized, I utilize scheduling platforms like Meta Business Suite and Hootsuite for optimized posting.

I manage public pages for my clients across Facebook, Instagram, and LinkedIn, actively contributing to their business growth through organic content creation to enhance brand awareness and engagement within our target community. Using design tools like Canva and my writing skills, I craft compelling content and optimize the use of hashtags to reach our target audience effectively.

Canva is a design powerhouse! Its vast library of customizable templates and design elements makes it perfect for creating all sorts of visuals. In my experience, I've leveraged it with photoshop and illustrator to craft stunning social media graphics, professional brand kits, and engaging business documents and presentations.

In email marketing, I leverage platforms like ActiveCampaign and HubSpot to create and schedule private newsletters specifically designed for our valued members. To streamline the process, I utilize pre-designed templates whenever possible. However, I also have the flexibility to create custom designs when the message or goal requires it. Importantly, I ensure all information remains accurate and up-to-date. Furthermore, I actively monitor key performance indicators (KPIs) like open rates and click-through rates to gauge the effectiveness of each campaign.

My design journey began with Photoshop, which has a bit of a learning curve but provides the flexibility I need. I primarily use it for photo editing and manipulation, but I also leverage it for designing social media graphics, ads, infographics, posters, and much more.

I create a variety of digital and physical marketing materials. By utilizing industry-standard design software like Canva, Photoshop, and Illustrator, I deliver visually captivating social media visuals, newsletter graphics, presentations, business documents, and well-organized agendas.

I leverage AI tools like ChatGPT and Gemini to streamline my workflow across various tasks, including content research and copywriting. These tools generate new ideas and optimize my processes, but I always conduct a thorough review before finalizing any output.

I craft engaging captions, posts, and reminders using creative writing, keeping our target audience informed and actively participating in our community.

I leverage CapCut's editing capabilities to create engaging social media video reels and edit video recordings for integration with our email templates.

I manage social media, handling everything from content creation to scheduling. I also maintain page engagement by reacting to and replying to comments. Additionally, I utilize outbound messaging as part of a cohesive content strategy to maximize promotion and participation in our events.

Trello has been a game-changer for managing my workload, keeping me on track with deadlines for personal projects. In my previous work, we used it for team collaborations, ensuring everyone was aligned on project status. This is crucial, especially when juggling multiple clients

This platform has been instrumental in keeping me organized and on top of my tasks. It prioritizes and reminds me of what needs to be done. Additionally, it facilitates collaboration with teammates on various projects. We can easily assign tasks to the responsible individuals and track the status of each project, allowing us to take appropriate action based on progress.

I leverage Adobe Illustrator to create vector illustrations for sale on Canva. Beyond that, it empowers me to design logos, branding elements, vector assets, and illustration designs for my personal projects. Occasionally, I even use it to create social media graphics.

As a virtual assistant, I ensure data accuracy and completeness in our spreadsheets and organizational folders. This promotes seamless team collaboration and fosters efficient searchability.

I've developed a system using folders and labels to keep my inbox organized. This allows me to quickly sort and prioritize new emails, ensuring important tasks stay at the forefront. Additionally, I leverage Google Forms to set up automatic alerts for specific processes I manage, such as speaker applications and meeting requests. This ensures I stay on top of every step in these workflows.