Marketing Virtual Assistant | Meta Ads Specialist|Email Mark

Professional Experience Summary As a Digital Marketing Specialist and Media Buyer, I have developed a robust track record of driving growth for organizations across diverse industries, including SaaS, construction, agri-tech, and education-based digital products in the Philippines. My roles at CanTicket, Candid Marketing, Walchak Concrete and Coating, and Kaalaaman sa Babuyan sa PH have equipped me with hands-on expertise in end-to-end digital strategy, performance marketing, and e-commerce enablement. CanTicket At this SaaS-based project management platform, I led paid media campaigns focused on acquiring small to mid-sized business users. I specialized in Google Ads and Facebook lead generation funnels, A/B testing creatives, and optimizing landing pages to reduce CAC and increase user activation for this digital B2B product. Candid Marketing Within this creative and strategy-driven agency, I managed digital campaigns for multiple clients across e-commerce and service industries. My focus was on funnel building, content strategy, and paid media management, with measurable improvements in CTR and ROAS across multiple verticals. I also collaborated closely with creative teams to ensure brand alignment in all digital assets. Walchak Concrete and Coating I spearheaded the digital transformation of a traditionally offline B2B company by launching its first paid media campaigns and SEO-optimized content. I also helped develop digital service packages and educational content assets, repositioning the brand in a more modern, online-first light to attract both commercial and residential leads. Kaalaaman sa Babuyan sa PH As a marketer for this educational agri-tech brand, I was responsible for driving digital product sales—such as e-books, webinars, and online courses—targeting Filipino farmers and agribusiness owners. I designed full-funnel strategies using Meta Ads, Messenger bots, and content marketing. I also implemented CRM systems and remarketing flows to increase retention and repeat purchases.

Marketing Experience Overview As a Digital Marketing Specialist, I have successfully executed data-driven, customer-centric marketing strategies across SaaS, agency, construction, and digital product sectors. My approach combines strategic planning, performance tracking, and creative execution to build brand visibility, drive digital sales, and scale customer engagement. ???? CanTicket (SaaS Project Management Tool) Conducted market research and competitive analysis to refine user personas. Built full-funnel digital campaigns targeting SMEs in need of time-tracking and workflow automation. Optimized email marketing flows and onboarding sequences to increase user retention and conversion rates. Developed content marketing assets to support brand authority in the productivity and remote work niche. ???? Candid Marketing (Digital Marketing Agency) Designed and deployed multi-channel marketing strategies for e-commerce and service-based clients. Led strategic planning sessions with clients to align campaign goals with business objectives. Managed SEO, content, influencer collaborations, and social media calendars. Created monthly performance reports with insights and actionable recommendations. ???? Walchak Concrete and Coating Shifted traditional B2B marketing to a digital-first model by establishing a strong online presence. Developed customer personas to guide messaging and ad targeting. Implemented local SEO and Google My Business optimization to capture high-intent local search traffic. Created educational marketing materials to position the company as a thought leader in its space. ???? Kaalaaman sa Babuyan sa PH (Digital Agri-Education) Developed end-to-end marketing funnels for digital products like eBooks, webinars, and online courses. Leveraged Meta Ads, email automation, and chatbots to nurture leads and increase customer lifetime value. Created culturally relevant content tailored to rural agri-entrepreneurs and pig farmers in the Philippines. Applied A/B testing to refine messaging, creatives, and audience segmentation for maximum engagement.

Instagram Marketing Experience I have leveraged Instagram as a performance-driven marketing channel across multiple industries—SaaS, agency, construction, and digital education—by combining strategy, content, and paid media to build brand presence and drive conversions. ???? Strategy & Planning Developed Instagram content strategies aligned with brand goals, seasonal trends, and audience behavior. Conducted competitor analysis and hashtag research to improve reach and engagement. Built visual content calendars integrating static posts, Reels, Stories, and Lives for full-funnel execution. ???? Content Creation & Branding Collaborated with designers and creators to produce high-converting visuals and copy that communicate value clearly. Created educational, behind-the-scenes, and user-generated content formats to increase trust and retention. Implemented brand storytelling to establish deeper emotional connections and community loyalty. ???? Paid Instagram Ads Ran Meta Ads optimized for Instagram placements—including Feed, Stories, Reels, and Explore. Executed campaigns for lead generation, digital product sales (eBooks, webinars, courses), and service-based inquiries. Applied A/B testing on creatives, captions, CTA buttons, and audience segments to improve ROAS. ???? Analytics & Optimization Used Instagram Insights and Meta Business Suite to track KPIs like engagement rate, reach, link clicks, and conversion events. Made data-driven adjustments to posting schedules, content types, and targeting strategies. Integrated remarketing ads and lookalike audiences to scale successful campaigns.

E-Commerce Marketing Experience (Shopify Focus) Trained under the Google Career Certificate in Digital Marketing & E-commerce, I’ve developed and executed Shopify-based e-commerce strategies that drive traffic, optimize conversion, and scale digital product sales across multiple niches, including SaaS, B2B services, and agri-digital education. ???? Shopify Store Setup & Management Built mock and live Shopify stores from the ground up—including product listing, SEO optimization, navigation design, and checkout configuration. Created high-converting product pages by writing compelling product titles, descriptions, alt text, and meta tags optimized for search and user experience. ???? Product & Inventory Management Managed product catalogues with multiple variants, categories, and inventory tracking. Integrated digital products (eBooks, courses) into Shopify via digital delivery apps and secure fulfillment flows. ???? Sales Channels Integration Connected Google, Facebook, and Instagram sales channels to Shopify for centralized campaign tracking and omnichannel commerce. Implemented tracking pixels, Google Merchant Center integration, and product feeds for optimized Shopping ad delivery. ???? Advertising & Promotions Launched paid campaigns through Meta Ads and Google Smart Shopping to drive qualified traffic to Shopify stores. Built seasonal marketing calendars, discount strategies, and remarketing campaigns to increase cart recovery and repeat purchases. ???? Analytics & CRO Monitored store performance using Shopify Analytics, Google Analytics, and ad platform metrics to identify drop-off points and optimize funnels. Applied A/B testing across landing pages, ad creatives, and CTAs to enhance user experience and maximize conversion rate.

On-Page SEO Optimized product pages, blog posts, and landing pages using relevant keywords, structured headings (H1–H3), alt text, and meta tags. Wrote SEO-friendly product descriptions and titles that balance user readability with keyword relevance. Implemented internal linking strategies to guide user flow and improve crawlability across Shopify stores and WordPress sites. Keyword Research & Strategy Conducted keyword research using Google Keyword Planner, Ubersuggest, and SEMrush to identify high-intent, low-competition opportunities. Built targeted keyword clusters around user search intent for product pages, category pages, and blog content. Developed localized SEO strategies for B2B service areas and regional product targeting. Performance Monitoring Tracked rankings, impressions, click-through rates, and conversion rates through Google Search Console and Google Analytics. Generated SEO performance reports with actionable insights to continuously improve site visibility and ROI.