Video Editor, Project Manager, Media Buyer, Ecom Manager

In my multi-year career as a Video Content Creator, I've developed a robust portfolio across various digital platforms, honing my skills in producing engaging, high-quality videos. My experience has covered all facets of video production: from concept development, scripting, and storyboarding, to shooting, editing, and post-production effects. Proficient in using industry-standard software such as Adobe Premiere Pro, Final Cut Pro, and After Effects, I've been able to create diverse content, including short films, promotional videos, social media clips, and educational material. My role often demands collaboration with various team members, including graphic designers, sound engineers, and marketing professionals, to deliver cohesive and effective video content. A significant part of my work involves keeping abreast of the latest trends and technological advancements in video production and adapting these into my creative process. I am also adept at interpreting analytics to understand viewer engagement and make necessary alterations to enhance future content. Further, my work often includes managing project timelines and ensuring content is delivered on schedule.

Over the past six years working in the field of Ecommerce, I have gained comprehensive experience in managing and optimizing online sales platforms. My responsibilities have encompassed the full range of tasks involved in maintaining an effective online presence, including product listing optimization, price management, and inventory control. In addition to these operational roles, I have also focused on strategizing and implementing marketing campaigns specifically tailored for the Ecommerce landscape. These have involved a combination of SEO, SEM, email marketing, social media promotions, and occasionally influencer partnerships. I have been consistently involved in tracking and analyzing Ecommerce metrics to gain insights into customer behavior and product performance, using this data to inform decision-making and strategies for growth. A notable aspect of my role has also been providing excellent online customer service, managing inquiries, returns, and complaints. Furthermore, my experience has extended to overseeing the smooth integration of Ecommerce platforms with logistical and supply chain systems.

Over several years, I have specialized in Facebook Ads management, gaining extensive experience in creating, monitoring, and optimizing advertising campaigns on this pivotal social media platform. My expertise includes targeting and retargeting strategies, bidding tactics, and ad design and copywriting, all tailored to meet diverse marketing goals such as brand awareness, engagement, and conversion. Proficient in Facebook's Ads Manager, I've been responsible for managing substantial advertising budgets, ensuring that every dollar spent maximizes return on ad spend (ROAS). I have a solid understanding of the metrics critical to campaign performance, such as CTR, CPC, and CPA, and use these insights to constantly tweak and refine campaigns. My role has often involved A/B testing of various ad elements to identify the most effective strategies. Collaboration with content creators, graphic designers, and other marketing team members has been vital in creating compelling and cohesive ad content. Keeping pace with the frequent updates and changes in Facebook's advertising policies and algorithm has been integral to my role, allowing me to adapt strategies as needed for optimal results.

Throughout my tenure in Administrative Management, I've cultivated a comprehensive understanding of office operations and management principles. My responsibilities have included overseeing administrative staff, coordinating daily office procedures, and ensuring smooth communication within the organization and with external partners. As part of my role, I've been responsible for a wide array of tasks including scheduling meetings, preparing reports, maintaining office supply inventory, and implementing efficient filing systems. Leveraging my strong organizational and problem-solving skills, I've successfully streamlined various administrative processes, thereby increasing overall office efficiency. In addition to my hands-on tasks, I've had the opportunity to play a strategic role, contributing to the development and implementation of office policies and procedures. My interpersonal skills have been essential in hiring, training, and supervising administrative staff, as well as resolving any potential conflicts or issues. Staying updated with advancements in office management technologies and methodologies, I've consistently aimed to foster a productive and harmonious work environment.

Over the span of my career, I've honed my skills as a WordPress Developer, creating and managing a diverse range of websites using the WordPress platform. From designing and developing new WordPress themes and plugins, to maintaining and updating existing sites, my work has covered all aspects of WordPress development. I have a strong understanding of front-end technologies, including HTML5, CSS3, and JavaScript, and I'm proficient in PHP for server-side scripting. Beyond the technical elements, I've spent considerable time creating user-friendly and SEO-optimized website structures, ensuring that the websites I manage are not only aesthetically pleasing but also highly functional and discoverable in search engines. A crucial part of my role has also been troubleshooting and resolving issues to ensure optimal website performance and user experience. In addition, I've worked closely with cross-functional teams, including content creators, graphic designers, and digital marketers, to align website design with overall brand objectives. I stay updated on the latest WordPress updates, trends, and security issues to ensure the websites I manage stay current and secure.

For over five years in the role of a Media Buyer, I have immersed myself in the advertising industry, navigating the dynamic terrain of media purchasing. My core responsibilities have centered on researching, negotiating, and securing ad space across a multitude of media channels, ranging from digital to print and broadcast. A significant part of my role also involves meticulous analysis of campaign performances, thereby facilitating data-informed decisions for optimizing future media purchases. I have consistently prioritized establishing robust professional relationships with media sales representatives, a strategy that has frequently culminated in exclusive opportunities. I've also emphasized the importance of interdepartmental collaboration with creative and PR teams, ensuring a unified and comprehensive approach to all campaigns. My role has further extended to include mentorship and guidance for junior colleagues in the media buying team.