Content Extractor + Course &
The Foundry Model | Dec 2025 – Present (Remote, US Client)
Course Architecture & Asset Design: Transform raw, unpolished concepts, audio transcripts, and complex client brain dumps into highly structured online learning modules, actionable worksheets, and premium downloadable PDFs.
Kajabi Development & Copywriting: Manage the technical backend architecture within Kajabi (asset layout, navigation, and custom HTML layouts) while drafting high-converting sales and web copy utilizing StoryBrand and EOS marketing frameworks.
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Operations & SOP Creation: Author internal Standard Operating Procedures (SOPs) to document workflows, catalog files, and accelerate content production speeds, working directly as a strategic partner to the founder.
Tech Stack & Core Competencies: Kajabi, HTML, StoryBrand Alignment, EOS Concepts,
Administrator / Content Writer
Dialog+ Philippines | Feb 2023 – Jan 2025 (Hybrid)
SEO & Conversion Copywriting: Produced and optimized long-form SEO blog posts, articles, landing pages, sales pages, and newsletters to scale organic traffic and build brand authority.
Curriculum & Product Design: Spearheaded the end-to-end conceptualization and design of a specialized English writing workbook and curriculum for Japanese students preparing for the Eiken Grade 3 Assessment.
Cross-Cultural Operations: Handled high-level administrative support for international ESL operations, coordinating daily with Japanese management to resolve technical bottlenecks, deliver performance reports, and manage cross-functional communication under tight deadlines.
Public Relations: Drafted polished press releases and media pitches to maintain and scale positive brand perception.
Tech Stack & Core Competencies: SEO Content Strategy, Long-form Blogging, Curriculum & Workbook Design, Cross-Cultural Communication, Technical Reporting,
Author / Writer
Libri IGG Singapore PTE LTD | Oct 2021 – Apr 2022 (Remote, Singapore Client)
End-to-End Publishing: Independently researched, outlined, drafted, edited, and formatted original long-form educational, fiction, and non-fiction copy tailored to specific target reader demographics.
Autonomous Project Management: Handled multiple overlapping manuscript deadlines with zero supervision, proving strong self-reliance, discipline, and project ownership in a fully remote environment.
Tech Stack & Core Competencies: Long-form Content Writing, Deep Topic Research, Developmental Editing, Book Formatting, Remote Project Management.
Social Media Assistant
Cartwise Philippines | Oct 2020 – Oct 2021 (Remote)
Social Media Management: Owned and scaled the company's organic presence on
Community Management: Fostered brand trust and audience engagement by actively monitoring and professionally responding to customer inquiries, comments, and direct messages in real-time.
Tech Stack & Core Competencies: Social Media Marketing, Content Calendaring, Community Management, Audience Engagement, Brand Voice Alignment.
Frontliner
J.CO Donuts and Coffee | Sep 2019 – Sep 2020 (On-site)
Fast-Paced Operations: Handled high-volume cash transactions, accurate order packaging, and strict compliance with food safety/hygiene standards under intense pressure during peak business hours.
Client Experience Foundation: Maintained a friendly, solution-oriented demeanor to ensure a seamless consumer experience, building a rock-solid foundation for high attention to detail, efficiency, and time management.
Tech Stack & Core Competencies: Customer Service, Time Management, Cash Handling, High-Stress Efficiency, Attention to Detail.
Summer Camp ESL Teacher
Step-Up English Academy | Jul 2018 – Aug 2018 (Part-time, On-site)
Adaptive Instructional Delivery: Taught intensive English modules to young Korean learners, dynamically modifying lesson plans and interactive activities to align with summer program milestones and diverse student comprehension levels.
Immersive Language Training: Facilitated high-engagement learning environments designed to build confidence in conversational English, correct pronunciation, and accelerate vocabulary retention.
Core Competencies: Experiential Learning Techniques, Lesson Plan Adaptation, Student Engagement, Cross-Cultural Communication.
Winter Camp ESL Teacher
Metis SIIS | Dec 2017 – Jan 2018 (Part-time, On-site)
Foundational Language Coaching: Instructed young Korean students (ages 7–12) with a core focus on speaking fluency, active listening comprehension, and foundational vocabulary building.
Collaborative Operations: Partnered closely with co-teachers and administrative staff to execute daily classroom schedules, coordinate camp-wide activities, and maintain a safe, productive learning environment.
Performance Feedback: Evaluated student progress and provided structured, actionable feedback to help learners systematically improve their language weak points throughout the program.
Core Competencies: Conversational English Training, Student Progress Evaluation, Team Collaboration, Interpersonal Communication.
Experience: Less than 6 months
Experience: Less than 6 months
Experience: Less than 6 months
Experience: Less than 6 months
Experience: Less than 6 months
Experience: Less than 6 months
Experience: Less than 6 months
“I had this VA that I could turn things over to made it a lot easier”
Kyle Mckenna
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