Amazon Account / Brand Manager, Account Health Specialist

Overview

Looking for full-time work (8 hours/day)

at $11.00/hour ($1,936.00/month)

Bachelors degree

Last Active

October 7th, 2024 (67 days ago)

Member Since

February 27th, 2012

Profile Description

I am an experienced Amazon Account Manager with over a decade in eCommerce. In my most recent role, I focused on optimizing listings, driving sales growth, and managing storefronts across platforms like Amazon, Etsy, and Shopify. I also specialize in troubleshooting listing issues, ungating restricted categories, and ensuring smooth operations for a wide range of products.

A/B Testing Expertise: Conducting bi-weekly A/B tests to optimize product listings, increasing conversion rates by 20% and click-through rates by 15%. Tested variations in images, keywords, and product descriptions to determine the most effective strategies.


Product Preparation & Quality: Led product packaging, insert creation, and compliance checks. Managed overall product quality control before and after launch, ensuring consistent customer satisfaction. For a recent product launch, I achieved 99% positive feedback on product quality and presentation.


Copywriting and Keyword Optimization: Researched and implemented high-performing keywords through Helium 10 and Data Dive. Optimized product titles, bullets, descriptions, and A+ content, increasing organic visibility by 35%. Competitor and market data helped shape these strategies, leading to improved search rankings and a 28% increase in orders.


Competitor & Market Analysis: Conducted in-depth competitor analysis to identify gaps in the product offering. For a linen company, I noticed a lack of color variety compared to competitors. I spearheaded the launch of additional SKUs, which boosted sales by 40% within two months. Monitoring market trends enabled me to stay ahead and adjust product offerings effectively.


Product Stage Analysis & Launch Strategy: Analyzed each product's performance through preparation, launching, optimization, and ranking. A phased approach to launching products helped identify and resolve potential compliance issues early. I successfully launched 50+ SKUs in the global market, achieving a 200% growth in product visibility.


Brand Awareness & Storefront Management: Developed strategies to increase brand visibility through Amazon Storefront creation, ads management, and promotions. A Storefront revamp and targeted ad campaigns resulted in a 25% increase in traffic and a 10% boost in average order value.


Amazon Global Selling & Compliance Management: Managed the enrollment of products in Amazon Global Selling, Global Logistics, and VAT services. Resolved compliance issues, successfully ungated restricted categories, and addressed product listing violations with a 98% success rate in resolution.


Team Management & SOP Creation: Established detailed SOPs for processes like keyword research, competitor analysis, and product optimization. Managed a cross-functional team that consistently exceeded KPIs, achieving a 95% success rate in meeting OKRs. Implemented a rewards and recognition system, leading to a 15% increase in productivity.


Data-Driven Campaigns & Keyword Analysis: Leveraged keyword analysis tools to align PPC and organic search strategies. Recently, I improved CTR by 18% by identifying untapped, high-conversion keywords, and driving competitive bids for them, contributing to a 25% sales increase.


Account Health & Product Compliance: Actively monitored account health, resolved policy violations, and ensured product listings adhered to all regulations. I managed variations and flat files to streamline operations, maintaining a 99% listing compliance rate.

Proficient in Tools:

Helium 10
Data Dive
Jungle Scout
Sellics
SellerTools
Seller Legend
Platforms:
AmazonEtsy
Shopify
Walmart
ClickFunnels
Wordpress