SEO Expert | Web Developer

I use Google Analytics to track website performance, analyze user behavior, and measure the impact of SEO strategies. I work with GA4, set up meaningful events and conversions, review traffic trends, and build reports in Looker Studio. I use these insights to guide optimization decisions, identify content or technical issues, and communicate clear, data-driven recommendations to teams and clients.

I have more than 12 years of experience as an SEO Strategist, leading organic growth for companies across competitive industries. I specialize in Technical SEO, site audits, keyword strategy, and data-driven optimization. I’ve managed complex SEO projects end-to-end, collaborated with developers and content teams, and used tools like GA4, Search Console, Ahrefs, SEMrush, and ScreamingFrog to improve visibility, traffic, and conversions. I also work with WordPress and Shopify and understand HTML/CSS for on-site optimization.

I have strong experience working with WordPress for SEO, technical optimization, and site improvements. I handle site audits, theme and plugin troubleshooting, performance fixes, URL and indexing issues, and on-page optimization. I collaborate with developers to resolve structural problems, improve site architecture, and ensure that content, design, and technical elements work together for better visibility and conversions. I’m also comfortable working with HTML and CSS for minor updates and on-site adjustments.

I have extensive experience managing content across WordPress, Shopify, and other CMS platforms. I create SEO-focused content briefs, optimize existing pages, and ensure proper formatting, internal linking, and metadata implementation. I also manage content workflows with writers and developers, maintain consistency across large sites, and use analytics tools to guide updates that improve rankings and user engagement.

I have extensive experience optimizing Shopify stores for better search visibility, faster performance, and higher conversions. I work on theme improvements, site architecture fixes, URL and canonical troubleshooting, and technical SEO issues specific to Shopify. I collaborate with developers to resolve structural problems, enhance product and collection templates, and improve internal linking. I also use tools like GA4, Search Console, Ahrefs, and SEMrush to guide data-driven updates that strengthen overall storefront performance.

I use HTML regularly for on-site adjustments, SEO fixes, and minor layout updates across WordPress and Shopify. I’m comfortable editing theme files, improving markup for indexing, adding structured elements, fixing broken sections, and ensuring clean, search-friendly code. I work closely with developers when deeper changes are needed, but I handle most front-end HTML tasks required for technical optimization.

I use Google Tag Manager to manage tracking scripts, set up basic tags and triggers, and handle common SEO and analytics implementations. I’m comfortable adding GA4 tags, managing events, installing pixels, and troubleshooting simple container issues. For more advanced tracking needs, I coordinate closely with developers to ensure everything is implemented correctly and aligned with site requirements.

I use Google Data Studio to build simple, clear dashboards that track SEO and website performance. I can connect GA4, Search Console, and other data sources, set up basic visualizations, and create automated reports for monitoring trends. I focus on making dashboards easy to read and useful for decision-making, and I work with more advanced analysts or developers when deeper customization is needed.

I use Google Search Console daily to monitor site health, indexing status, and keyword performance. I diagnose crawling and coverage issues, review URL inspection data, analyze search queries, and track improvements after technical and on-page optimizations. I also use GSC to validate fixes, submit sitemaps, and identify opportunities to improve visibility and click-through rates across key pages.