Search Engine Optimization (SEO), Social Media (SMM), VA

Overview

Looking for full-time work (8 hours/day)

at $15.00/hour ($2,640.00/month)

Post-graduate degree (Masters, Doctorate, etc.)

Last Active

November 28th, 2023 (3 days ago)

Member Since

October 28th, 2011

Profile Description

SEO Experience:

I have been doing SEO since 2010 and my long experience taught me that in this field, everything is variable and can dynamically change in the blink of an eye. That is why I make it a habit to always read the latest updates from search engines like Google so that I to understand each and every strategy that is applicable to improve the rankings of my client for their selected keywords. What works today may not work tomorrow, hence I am always on my toes when it comes to making sure I only use the most sustainable form of marketing, which is the White Hat SEO. Keeping up with the trend allows me to maximize results with the minimum output, therefore saving time, money, and effort

Having a background in business administration allowed me to see the business side of things giving me an edge to truly understand what a businessman would want for his/her company. Each and every client has unique needs and there is no one size fits all. Each strategy should be customized in order to achieve the specific goals we set.

My On-page optimization experience includes keyword research and analysis; website structure planning; insertion of keywords to website content/writing content with optimized keywords intended for the website; writing and adding keyword-optimized meta descriptions and titles; adding alt attributes for images; making sure tags and categories are in place; using Yoast for checking other optimization areas; adding appropriate images and making sure they are copyright free; embedding anchor texts and relevant links; adding call-to-actions in important sections, and other overall website optimization techniques.

My off-page experience includes guest posting/blog outreach, business listing submissions, directory submissions, bookmarking, blog commenting, social media management, forums engagement, article and blog submissions, Press Release submissions, slides, and video marketing if the content is available, and more. I have also compiled competitor backlinks, filtered qualified websites, and built backlinks based on competitor backlinks.

SEO Tools: 
Among the SEO tools I have used are Yoast, Upgrade to see actual info, Upgrade to see actual info, BrightLocal, ScreamingFrog, Google Analytics, Google Webmaster Tools / Search Console, MOZ tools, SEO Powersuite, Google Keyword Planner, and other online tools needed in order to make SEO work more efficient and well-tracked.

SMM Experience:
I have years of experience in planning social media campaigns as well as implementing them. I cover Facebook, Twitter, Google+, Pinterest, Instagram, Linkedin, and other social platforms including setup. I made it a habit to understand customers first so it’s easier for me to formulate posts and to know which tone works best for certain types of audiences. I create a social media calendar based on the planned types of posts and once approved, I schedule them using various scheduling tools like Hootsuite, Sprout, Buffer, and the like. I also use Canva to add watermarks and edit images for optimal results. I make sure the images used are copyright free to avoid getting sued for copyright infringement.  

SMM Tools/Apps/Sites:
I use the following tools for social media marketing:
- Hootsuite/Buffer/Sprout/Sendible
- Canva
- Free stock images website sources
- Google Sheets
- Google Analytics and other tools that measure social metrics

FB Ads Experience:
Over the years I have seen how the FB ads interface had changed and along with this, powerful features being born one after another. I have been keeping abreast with all the recent changes, trying them out on my non-profit community page to see how to best utilize them. My FB Ads experience includes but is not limited to the following:
- Campaign Creation (Website Clicks, Post Boosting, Page Likes, Engagements, Offers, Video Views, and etc.)
- A/B Testing (To see which images or headlines work best)
- Ad optimization and adjustments based on the prior results
- Audience and pixel creation
- Monitoring and reporting
- Simple image enhancements using Canva, for optimal results