- 19M+ views from a single YouTube gifted collab (Brevite)
- 12M+ views from a single TikTok paid collab (Brevite)
- Delivered 973k total actual views vs. projected 828k across 15 influencers
- Successfully executed and tracked 20+ influencer campaigns globally
- Versatile and results-driven marketing professional with global campaign experience
across the USA, Asia, Europe, and Australia. Specialized in Influencer & Affiliate
Marketing, particularly on TikTok and Instagram. Spearheaded viral campaigns—
including one that reached over 19 million views from a single gifted post. Worked with
Forbes-featured brands and high-ticket service companies in skincare, crypto, and Web3.
Skilled in outreach, strategy, execution, and campaign analytics, with a strong record of
measurable ROI.
Influencer Campaigns: Paid, gifted, affiliate
Creator Sourcing: TikTok, Upfluence, DMs
Affiliate Marketing: Amazon, TikTok, Shopify
Content Planning: Calendars, briefs, reuse
Analytics: ROI, UTM, dashboards<8efe80624d780eba0c6493ec45140364
Engagement: DMs, comments, creators
Trend Spotting: Viral formats, insights
Growth: TikTok, IG, Amazon
Partnerships: Deals, whitelisting
1. General Influencer and Amazon Influencer Campaign Manager
Coral Isles – May–July 2025
Led a fast-paced sunscreen campaign, managing $1,400 budget for 15 influencers
and generating 21 repurposable content.
2. Outreach Team Lead
Hummie Inc. – Apr–Jun 2025
Sent 100 DMs and 50
and
3. TikTok Shop & Affiliate Marketing Manager
Tallova LLC – Jan–May 2025
Ran TikTok influencer campaigns for Amazon and TikTok Shop, tracking ROI and
incentivizing via custom affiliate tiers.
4. TikTok Affiliate Marketing Manager
Zenfulnote – Apr–Sept 2024
Recruited 1,000+ TikTok affiliates by targeting based on GMV and performance
metrics.
5. Affiliate Manager
Zenfulnote App & Discoverly.ai – Jun–Sept 2024
Created dual affiliate systems for journaling and AI SaaS products with tracked
links and conversion support.
6. Partnerships & Social Media Manager
Crypto Records Canada – Jan–Sept 2024
Built a 100-day content calendar and created daily uploads to grow a Web3 music
label’s social presence.
7. Social Media & Influencer Marketing Manager
Lumi Outdoors USA – Jan–May 2024
Delivered influencer campaigns to boost Amazon and DTC sales for a natural
outdoor brand.
8. Influencer Sourcing & Outreach
Fatboy Hair USA – Nov 2023–Feb 2024
Hunted high-end beauty influencers for branded Instagram collaborations.
9. Influencer Marketing Manager
Sneaker Laundry AU – Jan–Aug 2023
Managed hybrid paid/gifted creators to promote sneaker drop-off service and
showcase cleaning results.
10. Lead Generation
Big Time Studios Ltd. – Jan–Mar 2023
Generated leads in the blockchain/gaming space using outreach and data
scraping tools.
11. Partnerships Manager
Usher Web3 & NFT Company – Sept 2022–Feb 2023
Secured collabs with NFT influencers to support abWeb3 launch.
12. Influencer Partnerships Associate
Brevite – Jan–Aug 2022
Closed gifted deals including a YouTube Shorts collab with 19M+ views to date.
Closed paid deals including a TikTok video collab with 12M+ views to date
13. Marketing Researcher – Influencer Strategy
Forte Series LLC – Aug 2021–Aug 2022
Conducted deep-dive audits and recruited creators for men's grooming
campaigns.
14. Influencer Manager
Recruited culturally aligned creators and monitored content delivery timelines.
15. Influencer Marketing / Researcher
Epidemic (epidemic.co) – Sept 2021–May 2022
Matched startups with relevant micro & macro influencers by intensive scouting.
16. Social Media Influencer Coordinator
Left Diamonds LLC – Aug 2021–Feb 2022
Led product seeding and influencer relations for a U.S.-based streetwear brand.
17. Social Media and Influencer Marketing Manager
Eco Harvest Co. – Aug–Sept 2021
Ran short-term influencer push for a sustainable grocery brand launch.
Experience: 5 - 10 years
Versatile and results-driven marketing professional with global campaign experience across the USA, Asia, Europe, and Australia. Specialized in Influencer & Affiliate Marketing, particularly on TikTok and Instagram. Spearheaded viral campaigns— including one that reached over 19 million views from a single gifted post. Worked with Forbes-featured brands and high-ticket service companies in skincare, crypto, and Web3. Skilled in outreach, strategy, execution, and campaign analytics, with a strong record of measurable ROI.
Experience: 5 - 10 years
Experience: 5 - 10 years
Experience: 5 - 10 years
Experience: 5 - 10 years
Experience: 5 - 10 years
Experience: 2 - 5 years
Experience: 5 - 10 years
“I have one of the best VAs I've had in a long time...she's been amazing”
Davonna Willis
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