Executive Assistant | Shopify & E-commerce Operations | AI Lead Generation

I have 2–5 years of experience in social media management, content creation, and strategy. My skill set includes planning and executing content strategies aligned with brand goals, creating engaging short-form video content (Reels) using CapCut, writing compelling captions, and designing on-brand graphics in Canva. I also leverage AI tools for content ideation, scripting, caption support, and efficiency, while maintaining a strong human, brand-aligned voice. I’m experienced in managing posting schedules, optimising content for engagement, and adapting trends to suit different platforms and audiences.

I have 2–5 years of hands-on Shopify experience, managing and optimising stores end-to-end. This includes theme customisation (no-code/low-code), product and collection setup, navigation, apps and integrations, Shopify admin, payments, shipping, taxes, discounts, and store settings. I’m highly experienced in storefront optimisation, landing pages, conversion-focused layouts, product pages, bundles, upsells, email + SMS integrations, analytics, SEO basics, and ongoing store maintenance. While I don’t do custom coding or complex development, I confidently handle everything else needed to launch, scale, and manage a high-performing Shopify store.

I have over 10 years of experience in office administration and data processing across fast-paced and detail-driven environments. My experience includes accurate data entry, document management, scheduling, inbox and calendar management, CRM and spreadsheet maintenance, reporting, invoicing support, and general administrative operations. I’m highly organised, efficient, and detail-oriented, with a strong ability to manage large volumes of information, maintain confidentiality, and streamline admin processes to support smooth day-to-day business operations.

I have 2–5 years of experience in email support and stakeholder communication. I manage customer inquiries, provide timely support, and resolve issues with professionalism and empathy. I also draft emails for various stakeholders, handle UGC outreach, and maintain clear, consistent communication aligned with brand voice. Skilled in managing multiple email threads, prioritising requests, and ensuring high levels of accuracy and responsiveness.

I have 1–2 years of experience using Microsoft Excel at a basic to intermediate level. I am comfortable creating and formatting spreadsheets, entering and organizing data, using basic formulas and functions, sorting and filtering data, and generating simple reports. I can efficiently manage data and perform routine tasks to support business operations.

I have 1–2 years of experience using Klaviyo for email marketing. I am skilled in creating, scheduling, and managing email campaigns, building automated flows, segmenting audiences, and optimising emails for engagement and conversions. I can design visually appealing templates, analyse campaign performance, and implement improvements to maximise results.