I have been doing SEO since 2010 and my long experience taught me that in this field, everything is variable and can dynamically change in the blink of an eye. That is why I make it a habit to always read the latest updates from search engines like Google for me to understand each and every strategy that is applicable to improve the rankings of my client for their selected keywords. What works today may not work tomorrow, hence I am always on my toes when it comes to making sure I only use the most sustainable form of marketing, which is the White Hat SEO. Keeping up with the trend allows me to maximize results with the minimum output, therefore saving time, money, and effort
Having a background in business administration allowed me to see the business side of things giving me an edge to truly understand what a businessman would want for his/her company. Each and every client has unique needs and there is no one size fits all. Each strategy should be customized in order to achieve the specific goals we set.
My On-page optimization experience includes keyword research and analysis; website structure planning; insertion of keywords to website content/writing content with optimized keywords intended for the website; writing and adding keyword-optimized meta descriptions and titles; adding alt attribute for images; making sure tags and categories are in place; using Yoast for checking other optimization areas; adding appropriate images and making sure they are copyright free; embedding anchor texts and relevant links; adding call-to-actions in important sections, and other overall website optimization techniques.
My off-page experience includes guest posting/blog outreach, business listing submissions, directory submissions, bookmarking, blog commenting, social media management, forums engagement, article and blog submissions, Press Release submissions, slides, and video marketing if the content is available, and more. I have also compiled competitor backlinks, filtered qualified websites, and built backlinks based on competitor backlinks.
Among the SEO tools I have used are Yoast,
I have years of experience in planning social media campaigns as well as implementing them. I cover
I use the following tools for social media marketing:
- Free stock images website sources
- Google Sheets
- Google Analytics and other tools that measure social metrics
FB Ads Experience:
Over the years I have seen how the FB ads interface had changed and along with this, powerful features being born one after another. I have been keeping abreast with all the recent changes, trying them out on my non-profit community page to see how to best utilize them. My FB Ads experience includes but is not limited to the following:
- Campaign Creation (Website Clicks, Post Boosting, Page Likes, Engagements, Offers, Video Views, and etc.)
- A/B Testing (To see which images or headlines work best)
- Ad optimization and adjustments based on the prior results
- Audience and pixel creation
- Monitoring and reporting
- Simple image enhancements using Canva, for optimal results
Google Ads Experience:
Through the years of experience in google ads, I have learned to develop
competitive strategies and tactics to accomplish my clients' goals. I make sure that I stay updated on the latest features, technology, and tools to maintain effective methods with the following process but not limited to:
- Niche keyword research
- Run a productive ad campaign
- Generate leads and increase prospects' conversion rate
- Develop a strong brand
- Implement adaptive strategy
- Data manipulation and analysis to draw conclusions to optimize Adwords campaigns
- Provide insights on the rationale behind ad spend ..
Experience: 2 - 5 years
I am proficient in implementing onsite and offsite SEO strategies. I am also well-equipped to fix SEO errors found by website audit tools like semrush and ahrefs.
Experience: 2 - 5 years
I have also handled social media management on some of my recent projects.
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