Current Employment Status:
Hired Full Time on Jan 8, 2022

Guillermo

Copywriter (Direct Response/B2B/VSL)

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Overview

Looking for full-time work (6 hours/day)

at $18.00/hour ($2,376.00/month)

HubSpot, Moz Academy and CXL

Last Active

May 10th, 2024 (2 days ago)

Member Since

April 25th, 2018

Profile Description

I'd like to ask you a few questions that you've already asked yourself.

When do you plan on reading those 20+ unread Slack messages? 

A bit later? An hour from now?

Do you want to spend another 3-4 years working IN your business vs working ON your business?

And how often do you see these types of messages on Slack:

"Conversion rate for X is now at 35% guys! Whoop Whoop! [confetti emoji]!!"

I'll make your client's mediocre offers appear more valuable than they really are.

I do this using cunning mind-hijacking copy.

The same type of copy Agora Financial has built its billion-dollar publishing company.

With this approach, your clients' calendars with appointments from their ideal prospects.

This will inevitably increase client satisfaction resulting in their testimonials.

We then weaponize this social proof by turning them into lead-generating campaign assets.

Assets that we will use in our direct-response marketing campaign to get sales-qualified leads.

This influx of leads will directly result in an increase in your agency's social currency…

And of course, your revenue.

Not to mention your status in the "Lead Gen Agency Owner Food Chain."

And with this new and consistent revenue stream...

You can now afford multiple world-class executive assistants.

VAs that will handle 80% of your administrative responsibilities for you.

You'll hardly ever hear that annoying Slack notification again.

That's exactly why they say that getting more sales solves business problems.

Having more money allows you to afford to hire good people who will make your life be more life-friendly.

Now, I know you already believe this and perhaps was your plan all along.

What you're doubting is ME and my ability to take your agency to the next tier level.

And I perfectly understand that objection.

But do you think a copywriter with less than 3 years of experience in this racket can help you accomplish your revenue goals?

Hi, I'm Axle, and I've been a copywriter for the past 6 years.

And before directly being responsible for getting my clients 3.5x ROAS on $200k/month ad spend...

I've made every possible mistake in my profession. 

Those mistakes range from:

- Writing carnival-esque copy that did not land with the target audience. (Happened during the first 6-8 months into my career)

- Writing a 4,000+ word VSL transcript intended for a "Solution-Aware" audience. Only to find out that the ideal client for our offer is "Problem-aware". (Took me a while to figure that out)

But after writing over 300 landing pages...

Hundreds of VSL transcripts...

A few thousand FB primary texts and Email copy...

And after spending SIX THOUSAND hours on research for all the accounts I've handled...

I can now humbly say that I'm NOT a bad copywriter.

This is all due to the experience, training, and resources my previous agencies have invested.

Like those agencies literally invested $120k+ and 6 years in me so you don't have to.

So do your clients and your team a favor and hire a battle-tested copywriter. 
One that can tell if a VSL or a landing page is going to bomb by reading the first 7 sentences of the lead copy.

At the very least...

You'll be onboarding a self-managing professional with a track record of hitting deadlines.

Heck, you don't even have to onboard me at all. 

ClickUp, Coda, Slack, agency creative process... I've seen them all.

Do you feel something in your gut right about now? 

Do you hear that voice whispering in your head saying... "I don't think we need to look at another candidate. I think this guy's the one."

That's NOT your gut feeling!

It's the analytical part of your brain. 

And it's telling you to take a shortcut so you don't waste more hours vetting other copywriters.

Do we have to analyze every single thing and spend tens of hours before making a decision, big or small? No, we don't.

Because if we did, we would NEVER get anything done.

That's 100k years of human evolution at work.

You've seen enough and have experienced enough to know what's right and what isn't. 

And this helps you make swift decisions and better judgment calls. 

Faster than say, an agency CEO who only has 2 years of experience.

So trust your instinct and hit me up before a competing agency does.


My process is simple.

1. Ask questions
I interrogate you without mercy until I understand your offering and your target market. I delve into what your prospects are doing now, why it's causing them pain, and how you can make it all better. After that, putting the two of you together is a lot easier.

2. Work my magic
Now that I know your target market, I get into their mind and write VSL copy directly to them, and only to them. Each of them lives in a secure castle, fortified against the relentless onslaught of ads and sales pitches. Our goal is to find the right way to approach this castle so that they let down the gate and beg us to come in. Battering rams will only lead to heavier defenses.

3. Revise
You know your ICA (Ideal Client Avatar) well. We'll work back and forth to nail down a final version of the copy that we are both convinced is going to engage your audience and drive action.

4. Test
Finally, the rubber is meeting the road! Your page goes live, your email goes out, your post is published, and the VSL is embedded. Now we'll see what kind of activity we can generate.

5. Analyze results
We analyze the results and figure out the next steps. Hopefully, we're googling champagne brands to find out what kind of bubbly entertainers and trust fund kids are drinking at VIP tables these days. If not, we figure out what we can improve and reload for the next round.

My Cinderella story:
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Portfolio:
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CV: 
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Gmail: 
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Retainer Fee: 
USD 2,000/month


P.S.
If you put your trust in Agora Financial's copywriting method (their copywriters are the best in the world and it's not even close)...

If you're willing to put faith in Marcus Sheridan's TAYA method (he’s an inbound marketing phenom)...

Then we'll hit your 4-year revenue goals as soon as next year.

Top Skills

Marketing » Copywriting

Experience: 5 - 10 years

Wrote 300+ landing pages and hundreds of VSL transcripts for B2B and E-commerce.

Other Skills

Basic Information

Age
39
Gender
Male
Website
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Address
Bay, Laguna
Tests Taken
None
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“I can find little blocks of time to focus so we can scale this business.”

Clearman Lawyers

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