I'm a performance driven Meta Ads Specialist with hands-on experience managing lead generation and e-commerce campaigns focused on measurable business growth. I specialize in using data-driven strategies to target the right audiences, maximize Return on Ad Spend (ROAS), and achieve business goals such as e-commerce sales, lead generation and brand awareness. My role combines analytical precision with creative strategy, from crafting high-converting ad copies to building full-funnel campaigns that deliver measurable results.
I also offer creative photo editing expertise. Since creatives are critical to campaign performance, I design eye-catching, scroll-stopping creatives for
Strong understanding of:
- Meta Ads
- Lead Generation Funnels (TOFU-MOFU-BOFU)
- Audience Research & Lookalikes
- Creative Testing & Optimization
- Budget Allocation & Scaling
- Meta Pixel & Conversion Tracking
- CRM & Lead Management
- Retargeting Strategies
- Chatbot Automation (Botcake)
- Canva Creative Design
Skills
- Media Buying & Advertising
- Meta Ads Manager
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- Instagram Ads
- Lead Generation Campaigns
- E-Commerce Advertising
- Campaign Optimization
- Ad Scaling
- ABO & CBO Campaign Setup
- Budget Allocation
- Audience Research
- Lookalike Audiences
- Retargeting Campaigns
- Analytics & Tracking
- Meta Pixel
- Conversion Tracking
- CTR / CPC / CPL/ROAS Analysis
- Performance Reporting
- A/B Testing
- Creative Testing
Tools
- Canva
- Botcake
- Google Sheets CRM
- Systeme. io
- Zapier
- Go High Level
- Chatgpt/Claude
Soft Skills
- Analytical Thinking
- Data-Driven Decision Making
- Communication
- Time Management
- Adaptability
- Attention to Detail
If you’re looking for someone who can both run profitable
Experience: 2 - 5 years
knowledgeable in effective Meta Ads copy writing that resonates to the target audience
Experience: 2 - 5 years
Meta Ads media buying specializing in leads generation and conversion
Experience: 1 - 2 years
Editing for static images for meta ads
Experience: Less than 6 months
Experience: 1 - 2 years
Utilizing Botcake as chatbot for business page. Set up the message sequence/ follow ups to improve conversion.
“I have one of the best VAs I've had in a long time...she's been amazing”
Davonna Willis
SEE MORE REAL RESULTS“They're not only loyal and hardworking, they're super detail oriented!”
- Travis OVAAnswers
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