Core Digital Marketing Skills
SEO (Search Engine Optimization): Keyword research, AI-driven SEO tools (e.g., SurferSEO, Clearscope), and predictive analytics for content ranking.
Content Marketing:AI-assisted content creation, personalization, and optimization using tools like ChatGPT, Jasper, or Copy.ai.
Paid Advertising (PPC & Display): Smart bidding, AI ad copy generation, and ROI forecasting via Google Ads AI or Meta Ads automation.
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AI-Specific Skills
Data Analysis & Insights: Using AI tools to interpret large datasets and consumer behavior patterns.
Predictive Marketing: Forecasting trends and customer actions with machine learning models.
Personalization Engines: Dynamic content delivery based on user intent and preferences.
Chatbots & Conversational AI: Building and managing AI chatbots for customer service and lead generation.
AI Marketing Tools Proficiency: HubSpot AI, Salesforce Einstein, Google Analytics 4 (GA4), ChatGPT, Jasper, Midjourney for creative assets, etc.
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Strategic & Creative Skills
Marketing Automation Strategy: Integrating AI workflows across CRM, social media, and
Customer Journey Mapping with AI: Designing data-driven customer experiences.
AI Ethics & Data Privacy: Understanding responsible use of AI and compliance (GDPR, data ethics).
Performance Optimization: Leveraging AI analytics to improve CTR, conversion rates, and ROI.
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Bonus / Emerging Skills
* AI-Generated Video & Voice Content (e.g., Synthesia, ElevenLabs)
* Visual Marketing with Generative AI (Midjourney, DALL·E)
* AI-Driven Influencer Identification and Engagement
* Multichannel Campaign Orchestration using AI
Experience: Less than 6 months
I have experience with CapCut Video Editor but Im tech savvy with software and can adapt easily with any video editing software.
Experience: Less than 6 months
Experience: Less than 6 months
Experience: Less than 6 months
Experience: Less than 6 months
Experience: Less than 6 months
Experience: Less than 6 months
“I had this VA that I could turn things over to made it a lot easier”
Kyle Mckenna
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