Digital Marketing Specialist/Social Media Manager

I’ve worked on managing social media pages for different brands, mainly on Facebook, Instagram, and Pinterest. I enjoy coming up with content ideas, writing captions that feel genuine, and keeping everything consistent with the brand’s voice. I also like checking what performs best and finding ways to make each post connect more with the audience.

I use Canva to design social media graphics, email layouts, and marketing materials that fit each brand’s look and message. I enjoy creating visuals that are clean, eye-catching, and consistent with the overall style. I also make sure designs are optimized for different platforms so they look great everywhere they’re shared.

I use Microsoft Office tools like Word, Excel, and PowerPoint for organizing tasks, tracking data, and creating reports or presentations. I’m comfortable formatting documents, managing spreadsheets, and making sure everything looks clear and professional.

I’ve worked on creating social media content that feels real and connects with people. I plan ideas, design posts, and write captions that fit the brand’s voice and style. I like experimenting with different formats like reels, stories, and carousel posts, and I track which ones get the most engagement so I can keep improving what I create.

I’ve helped manage and maintain brand consistency across different platforms, making sure visuals, tone, and messaging all align with the brand’s identity. I enjoy developing ideas that strengthen how a brand connects with its audience and keeping every piece of content true to its overall vision and values.

I’ve worked on product photography and styling to make each item look its best and reflect the brand’s identity. I focus on lighting, composition, and small details that help products stand out in photos. I also edit and organize images for use in listings, social media, and email campaigns.

I use Later to plan and schedule social media posts in advance, making sure content goes out consistently and at the best times. It helps me stay organized, keep a clear overview of the content calendar, and maintain a steady flow of posts that match the brand’s goals and style.

I’ve worked on email campaigns using Klaviyo, from planning and designing the emails to writing the copy and setting up automations. I like making sure each email feels on-brand and engaging, not just promotional. I also keep an eye on open and click rates to see what people respond to and use that to make future emails even better.

I’ve worked on planning and writing content with SEO in mind, making sure it’s both engaging and easy to find online. I research keywords, organize content around what people are searching for, and keep posts aligned with the brand’s message. My goal is always to create content that feels natural to read while helping improve visibility and reach.

I’ve helped manage product inventory by keeping track of stock levels, updating listings, and making sure everything stays accurate across platforms like Shopify and Etsy. I also organize records and reports to make it easier to monitor what’s selling and what needs restocking.

I’ve managed online stores through platforms like Shopify and Etsy, handling product listings, descriptions, and visuals to make each item stand out. I also help with promotions, emails, and social media to drive traffic and sales. I enjoy finding ways to improve the customer experience and keep everything organized behind the scenes.

I use AI tools to help speed up creative and marketing tasks, like drafting ideas, writing captions, or organizing content. I’ve learned how to write effective prompts that get useful and accurate results, which helps save time and improve the overall workflow.