Marketing Operations Specialist

Experienced in end-to-end performance marketing strategy, budget allocation, and campaign execution across Meta's ad platforms. I specialize in building data-driven acquisition pipelines for retail e-commerce and local lead generation. My approach focuses heavily on continuous audience segmentation, rigorous creative A/B testing, and granular funnel optimization. I actively track core performance metrics including CTR, CPC, and Cost Per Lead (CPL) to dynamically scale winning assets, minimize ad waste, and protect client margins.

Experienced in building and executing data-backed social media marketing strategies that balance creative storytelling with brand consistency. I specialize in taking long-form audio and video assets and building highly efficient, short-form repurposing pipelines for platforms like Instagram, Facebook, and LinkedIn. My focus is on producing localized, warm, and human-led content that drives high engagement, builds genuine audience trust, and seamlessly guides organic social traffic into backend conversion funnels

Comprehensive background in full-funnel digital marketing, multi-channel strategy, and brand growth. I have over 8 years of experience managing online presence for international B2B consultancy services and running operational direct-to-consumer e-commerce platforms. My expertise spans organic social media management, strategic content repurposing pipelines (audio/video-to-vertical), search visibility, and paid acquisition. I specialize in aligning creative content production with structured backend operations to drive measurable customer growth and brand loyalty.

I utilize advanced AI tools like Gemini AI, ChatGPT and Claude as high-level operational multipliers to accelerate marketing workflows and data management. Rather than relying on generic AI outputs, I orchestrate structured prompting frameworks to rapidly brainstorm direct-response ad copy hooks, map out multi-channel content calendars, and clean up raw transcripts or data sets. I focus heavily on ensuring that all final outputs maintain an authentic, human brand voice while significantly reducing manual production time for founders

Experienced in managing end-to-end email marketing campaigns, contact segmentation, and list retention strategies. I specialize in designing structured, human-led newsletters and automated lifecycle workflows that build long-term subscriber trust. My approach centers on writing clear, engaging copy free from robotic filler, monitoring open and click-through rates (CTR), and ensuring seamless lead-magnet integrations with backend platforms to turn casual subscribers into loyal customers.