Executive-Level Marketing Specialist & Digital Systems Architect

With over 5 years of experience as a financial consultant, I’ve developed and managed my own social media presence—planning, designing, and executing content that educates, engages, and converts. Through this hands-on approach, I’ve built a deep understanding of how to communicate complex information in a visually appealing and relatable way. Beyond my own brand, I also assist business owners in Singapore—from service-based entrepreneurs to small retail brands—in creating impactful content that aligns with their goals. This includes crafting custom visuals using Canva, writing compelling captions, scheduling posts, and analyzing engagement metrics to refine strategies. My experience uniquely combines industry-specific knowledge, visual storytelling, and platform strategy, allowing me to create content that not only looks great but drives results.

With years of experience in restaurant management, financial consulting, and executive assistance at a software company, plus over a year as a Virtual Assistant, I bring a well-rounded skill set in admin support, team coordination, and business operations. My background spans both in-person and remote environments, giving me the agility to manage tasks efficiently, no matter the setup. I handle a wide range of responsibilities including scheduling, CRM and database management, project tracking, client communications, and general admin tasks—ensuring smooth day-to-day operations for busy professionals and growing businesses. My experience as a Virtual Assistant has sharpened my ability to work independently, stay organized, and support clients across various industries with reliability and professionalism.

Community Admin & Content Creator As a content creator based in Singapore, I’ve spent over a year building connections through the different Networks, supporting creators both locally and globally. I help manage community engagement, coordinate content, and provide Canva design support. My role combines digital creativity with strong community management to empower and grow creator networks.

As a Singapore-based content creator, I’ve spent over a year producing engaging social media content, with a focus on video editing for Reels and TikTok. Collaborating with different content creators has sharpened my editing skills and deepened my understanding of what captures attention. I also support clients by creating short-form videos that boost their visibility and impact across social platforms.

Skilled in using Canva to create eye-catching graphics, social media posts, presentations, and marketing materials. I design professional and branded visuals that boost engagement and support business goals. Whether it’s customizing templates or creating original designs, I deliver polished content tailored for social media impact and effective communication.

I have extensive experience using Google Workspace tools—including Gmail, Google Calendar, Google Drive, Docs, Sheets, and Slides—to streamline communication, organize workflows, and manage projects efficiently. Whether coordinating schedules, collaborating on documents, or maintaining shared drives, I leverage Google Workspace to improve productivity and ensure seamless remote teamwork.

As both a content creator and financial consultant, I’ve run **targeted Facebook and Instagram ads** to promote my own financial services. My campaigns focus on **lead generation** that converts—strategically crafted to attract the right audience and guide them through the sales funnel. From ad creative to audience targeting and performance tracking, I manage the full process to drive real business results.

Experienced in providing exceptional Shopify customer support, assisting with order management, troubleshooting, and ensuring a smooth shopping experience for customers. Skilled in Shopify Liquid coding to customize and enhance store functionality, including editing themes, creating dynamic content, and improving user interface elements for better conversion and brand consistency.

Proficient in using Klaviyo to design, set up, and manage targeted email marketing campaigns.