Senior Brand Manager | Virtual Assistant with 6+ Years Experience | Marketing, S

I have extensive experience in email marketing, having supported five companies in leveraging campaigns as a key revenue generator. My expertise includes audience segmentation, campaign scheduling, A/B testing, and analyzing performance metrics to drive conversions. At CareerLearning, I optimized email campaigns to improve product engagement and maintain a strong ROI of at least 80?ross the brand.

At CareerLearning, an eCommerce platform providing webinars and training courses for professionals, I developed and launched digital products with a strong focus on data-driven decision-making. I combined product management expertise with marketing strategies, including identifying target industry niches, A/B testing, analyzing data to guide decisions, and iterating on product features to improve performance and engagement. I also leveraged tools like Shopify to support digital product sales and optimize the customer experience.

I handled a mix of administrative and coordination tasks for healthcare, medspa, and e-learning providers. This included inbox management, responding to patients or clients, managing schedules and calendars, preparing reports, and organizing documents for daily operations. I supported senior managers with ad hoc tasks and assisted in coordinating projects to ensure work moved efficiently across teams.

I handled performance tracking for both CareerLearning and Ready Set Group LLC. I’m proficient in reviewing and interpreting performance data, including ROI reports, sales reports, budget monitoring, email marketing KPIs, and website traffic. I understand how to work with quantitative and qualitative data to guide decisions, identify opportunities, and support the creation of new products.

I worked on improving webinar products by reviewing their performance in an e-commerce environment and identifying opportunities for refinement. My experience includes basic on-page SEO, A/B testing, and making iterative updates based on performance insights. I used both data findings and user feedback to guide product improvements and strengthen overall results.