Amazon & Shopify Executive General Virtual Assistant

I provided comprehensive virtual assistance for an Amazon Online Arbitrage business, managing day-to-day seller account operations across product research, listing management, inventory control, advertising, and customer service. I conducted in-depth product research using tools such as Helium 10, Keepa, and SellerAmp to identify profitable arbitrage opportunities, applying sourcing criteria and ROI thresholds that contributed to a 25% improvement in product selection accuracy over a six-month period. I created, optimized, and maintained Amazon product listings, ensuring accurate titles, bullet points, backend keywords, and A+ content aligned with Amazon's style guidelines and SEO best practices. I managed PPC advertising campaigns including Sponsored Products, Sponsored Brands, and Sponsored Display ads, continuously monitoring ACoS, CTR, and conversion metrics to refine bidding strategies and keyword targeting, resulting in a 20% reduction in ACoS and a 30% improvement in overall ad efficiency. I oversaw inventory management by tracking stock levels, monitoring restock alerts, and coordinating shipment plans for FBA and FBM fulfillment to maintain healthy inventory performance scores and avoid stockouts or long-term storage fees. I handled order management workflows, ensuring timely processing and resolution of fulfillment-related issues across all active SKUs. I also managed customer service operations, responding to buyer inquiries, resolving negative feedback, and submitting Amazon Seller Support cases to address listing suppressions, account health issues, and policy-related concerns — maintaining a seller feedback rating of above 95%. Throughout my tenure, I contributed to a 22% year-over-year increase in account revenue by consistently applying data-driven decisions across all aspects of Amazon store operations.

I provided full-scale virtual assistance for a general multi-niche Shopify store, overseeing daily store operations spanning product listing management, order fulfillment, inventory control, customer service, email marketing, and paid advertising. I created and optimized product listings by writing compelling product titles, descriptions, and metadata aligned with SEO best practices and brand voice, contributing to a 25% improvement in organic product discoverability and store conversion rate within the first quarter. I managed end-to-end order and inventory workflows, coordinating with suppliers to ensure accurate stock levels, timely order processing, and seamless fulfillment operations, which helped reduce order error rates by 20% and maintain a consistent customer satisfaction score. I handled customer service communications across multiple channels, resolving inquiries, disputes, and refund requests with professionalism and urgency, achieving and sustaining a customer satisfaction rating of above 95%. I planned, designed, and executed email marketing campaigns using Klaviyo and Mailchimp, developing segmented flows including welcome sequences, abandoned cart recovery, and post-purchase follow-ups that resulted in a 30% increase in email-driven revenue and a 22% improvement in open rates. I produced marketing creatives and visual assets using Canva and Adobe, ensuring consistent branding across all campaign materials and store touchpoints. As a Media Buyer, I managed and optimized paid advertising campaigns across Meta Ads and Google Analytics, handling audience targeting, ad creative testing, budget allocation, and performance analysis. My data-driven approach to campaign management contributed to a 28% reduction in cost-per-acquisition and a 35% increase in return on ad spend (ROAS) over a six-month period. Throughout my tenure, my cross-functional contributions drove a 20% year-over-year increase in overall store revenue, demonstrating a strong ability to manage multiple operational and growth-focused responsibilities in a fast-paced e-commerce environment.

As a Shopify General Virtual Assistant at Michelle Quijano, a dynamic e-commerce business specializing in high-quality fashion, I spearheaded the management of the Shopify store by efficiently overseeing product listings, inventory management, and order fulfillment processes. I developed and implemented streamlined workflows that enhanced operational efficiency, reducing order processing time by 30% and increasing customer satisfaction ratings by 25%. Utilizing my expertise in SEO and digital marketing, I orchestrated engaging content for product descriptions and promotional campaigns, resulting in a 40% boost in organic traffic and a 15% increase in sales over six months. I also managed customer inquiries and provided exceptional support, consistently achieving a 98% resolution rate on first contact. Additionally, I conducted data analysis on sales trends and customer behavior to inform marketing strategies, which led to the successful launch of targeted email campaigns that enhanced repeat purchase rates by 20%. My ability to adapt and tackle ad-hoc projects helped the team transition smoothly through seasonal sales peaks, ensuring business continuity and growth.

I served as a dedicated Facebook Ads Specialist and Media Buyer for a local service-based business, managing the full paid advertising lifecycle from strategy and creative development to execution, optimization, and performance reporting. I utilized Meta Ads Manager and Meta Business Suite to plan and launch multi-objective campaigns across brand awareness, lead generation, and conversion objectives, contributing to a 35% increase in qualified leads within the first three months of campaign deployment.I conducted in-depth audience research and targeting, building custom audiences, lookalike audiences, and interest-based segments to maximize ad relevance and reach. I developed compelling ad copy and creative assets using Canva and Adobe, producing thumb-stopping visuals and persuasive messaging tailored to each stage of the customer journey, which resulted in a 28% improvement in click-through rate and a 25% reduction in cost-per-lead across active campaigns.I architected and managed retargeting funnels and full-funnel ad strategies using ClickFunnels and GoHighLevel, ensuring seamless lead nurturing from initial ad exposure through to conversion. I oversaw monthly ad budget allocation and optimization, consistently reallocating spend toward top-performing ad sets to achieve a 30% improvement in overall return on ad spend (ROAS) over a six-month period.I tracked and analyzed campaign performance using Google Analytics and Meta Ads reporting tools, delivering detailed weekly and monthly performance reports with actionable insights and data-driven recommendations. I also managed email marketing touchpoints through Klaviyo and Mailchimp to support retargeting efforts and lead follow-up sequences, improving overall campaign conversion rates by 22%. Throughout my tenure, my integrated approach to paid media and funnel management contributed to a 20% year-over-year increase in client revenue and a measurable improvement in overall digital marketing efficiency.

I managed end-to-end SEO operations for multiple client websites, utilizing tools such as Ahrefs, SEMrush, Google Search Console, and Google Analytics 4 to conduct keyword research, competitor analysis, and content gap assessments that identified high-value organic ranking opportunities. I developed and maintained tracking systems for keyword performance, backlink profiles, and on-page health scores, which contributed to a 35% improvement in overall site visibility within the first six months. I executed on-page SEO optimization across all managed assets, covering meta titles, meta descriptions, header tags, internal linking, and image alt text, while performing regular technical SEO audits to resolve crawl errors, broken links, duplicate content, and page speed issues. I collaborated closely with content writers and web developers to ensure editorial and technical SEO alignment, improving publishing efficiency by 30% through the development of standardized workflows and SOPs. I orchestrated an off-page SEO and link building outreach program that secured high-authority backlinks, resulting in a 20% increase in domain authority over a 12-month period and a 28% growth in organic search traffic. I also managed local SEO setup including Google Business Profile optimization and citation building, and handled ad-hoc projects such as seasonal content optimization and Google algorithm update recovery strategies. My efforts contributed to a 22% year-over-year increase in search-driven revenue across key client accounts. The role required strong analytical thinking, meticulous attention to technical detail, and a proactive approach to staying current with evolving search engine guidelines and best practices.

I served as an Amazon Product Listing and Keyword Research Specialist, responsible for building, optimizing, and maintaining high-converting product listings across a diverse catalog of Amazon SKUs. I utilized a full suite of research tools including Helium 10, Jungle Scout, Data Dive, MerchantWords, Keepa, and Google Keyword Planner to conduct comprehensive keyword research, competitive analysis, and market trend assessments, identifying high-volume, low-competition search terms that improved listing discoverability and organic ranking performance by 35%. I crafted compelling, conversion-focused product titles, bullet points, and product descriptions that balanced keyword density with readability and brand voice, resulting in a 28% improvement in listing click-through rate and a measurable uplift in add-to-cart conversions. I managed backend keyword optimization across all active listings, ensuring full utilization of available search term fields, subject matter attributes, and platinum keywords in compliance with Amazon's indexing best practices, contributing to a 30% increase in indexed keyword coverage per listing. I developed and published A+ Content and Enhanced Brand Content for priority ASINs, designing visually compelling brand story modules and comparison charts that reinforced product value propositions and contributed to a 25% increase in conversion rate on optimized listings. I performed regular competitor and market research to benchmark listing quality, pricing positioning, and keyword strategies against top-ranking competitors, using those insights to continuously refine and improve existing catalog performance. I handled listing troubleshooting and compliance management, resolving suppressed listings, stranded inventory alerts, and policy violation flags through Amazon Seller Central and direct case escalation with Seller Support, maintaining a listing health score consistently above 95%. Throughout my tenure, my keyword-driven and data-backed approach to listing optimization contributed to a 22% year-over-year increase in organic search-driven sales across all managed ASINs.

As an Amazon Product Listing Specialist at Cecilia Salomon, a leading e-commerce firm specializing in consumer goods, I managed the end-to-end optimization of over 500 product listings to enhance visibility and conversion rates on the Amazon platform. I developed and implemented targeted keyword strategies, resulting in a 30% increase in organic traffic over a six-month period, contributing to a revenue boost of $150,000. Spearheading A/B testing initiatives for product titles, descriptions, and images, I orchestrated marketing campaigns that improved click-through rates by 25% and reduced bounce rates significantly. Additionally, I collaborated with cross-functional teams to conduct market research, facilitating data-driven decision-making for product launches and pricing strategies. My role also included training junior team members on best practices for Amazon listing optimization, leading to a more efficient workflow and enhanced team performance. Furthermore, I successfully managed inventory strategies to ensure optimal stock levels, which minimized out-of-stock occurrences by 15%, ultimately driving greater customer satisfaction and loyalty within a competitive marketplace.