E-commerce Operations & Shopify Expert | 16+ Years Scaling Global Brands

I am a dedicated Shopify expert with over 16 years of hands-on experience in the e-commerce world. I genuinely love helping businesses of any size succeed on the platform, and I treat every store I work on as if it were my own. My goal is to be an all-in-one resource for store owners so they can focus on their vision while I handle the technical and operational heavy lifting. My expertise covers the entire lifecycle of an online store: Design and Development: I build and polish stores from the ground up, including custom landing pages and theme upgrades to ensure a premium feel. Product and Inventory: I focus on getting products noticed through deep research, optimized listings, and smart inventory management. Backend Operations: I keep everything running smoothly by managing order processing and resolving complex chargeback disputes through Shopify Payments, PayPal, Klarna, and Stripe. Growth: I help drive traffic and sales using a mix of SEO, email marketing, and social media strategies.

I am a seasoned Operations Manager with a strong background in scaling e-commerce brands, particularly in the UK and European markets. I specialize in turning small operations into high-growth businesses by focusing on both backend logistics and the customer-facing front end. In my recent work with brands like urbante.shop and major UK electronics retailers, I have focused on measurable growth. Some of my key achievements include: Boosting Conversion Rates: I successfully increased checkout conversions from 1.6% to 3.5% through strategic UI changes and landing page optimization. Store Modernization: I have led complete overhauls by migrating stores to modern Shopify themes and rebranding them for better market positioning. Optimizing Profitability: I have a track record of negotiating with suppliers to achieve up to a 70% profit margin and 120% markups. Operational Excellence: I implement Standard Operating Procedures (SOPs) and KPIs to streamline workflows, ensuring the business is efficient and compliant with local regulations.

I bring over 15 years of experience in the customer service industry, with 8 of those years dedicated to leading and improving high-performing support teams. My background ranges from being on the front lines for brands like AT&T and Expedia to managing large teams of over 50 agents. I believe that great customer support is the backbone of any successful business. Here is how I help: Team Leadership: As a Senior Team Lead, I focus on empowering my team to move past just answering tickets and instead build a culture of genuine support and problem-solving. Quality Assurance: With my background as a QA Specialist for DirecTV, I know how to monitor interactions and provide the kind of constructive feedback that actually improves performance and customer satisfaction. Retention and Sales: I have a proven track record in account management and outbound sales, consistently ranking as a top performer by using active listening to find the right solutions for every client.