Amazon Manager for Listing, PPC, and Inventory

If you’re looking to scale a brand, breathe new life into an underperforming account, or get started on Amazon the right way, that’s where I thrive. I began working in Amazon back in 2016, managing PPC for a client whose store started at just $25 a day in sales (about two units sold). Within three years, that account grew to over $1,200 daily. Over the years, I’ve built expertise not only in PPC but also in keyword, competitor, and product research, listing optimization, A+ Content, cross-channel ads, and full account management covering sales, logistics, and inventory. I really enjoy the fact that I'm helping out struggling FBA stores, or those just starting out, into profitable, scalable brands ready for long-term growth or even for exit opportunities. My background in physics and engineering gives me strong analytical skills. On the other hand, my writing and creative experience help me craft strategies that connect with real customers. With that, I regularly do detailed account audits, map out strategic roadmaps, and execute targeted action plans across PPC, inventory, listings, and content, always with clear objectives in mind. I’m fluent in tools such as Helium 10, although I’m equally comfortable working even manually to validate data and make smarter decisions as long as time is still optimized. My experience includes a wide array of skills: inventory management, keyword research, listing optimization, PPC campaigns, product development and QC, and even the more technical side of compliance like Plans of Action, CPARs, trademark and patent filings, dispute handling, and tariff-related product rerouting. If your goal is sustainable growth and stronger positioning against competitors, I can deliver the strategy and execution to get you there.

I create Amazon listings that don’t just look good on paper, but actually rank and convert. For me, it’s not only about stuffing in the keywords. It’s about choosing the right ones with the use of Amazon Brand Analytics (click share, conversion rate of top ASINs), Helium 10 keyword sales data, CPR metrics for Amazon’s Choice, and competitor density. Once I have the data, I craft titles and bullets that strike the balance between SEO and persuasion: keyword-rich enough for the algorithm, but clear and compelling enough to convince real shoppers. I also consider how people see listings across devices, making sure the most critical phrases appear before character cutoffs on web or mobile. On top of that, I scrape competitor reviews through tools to find recurring pain points that serve as opportunities when addressed. Then, build shoot notes and lifestyle image concepts that highlight our comparative advantages. This way, every listing is backed by data, sharpened by customer insights, and written to do the one thing that matters most: convert.

I get a little geeky when it comes to Amazon PPC because I just love digging into numbers and spotting patterns that others might miss. For me, ads aren’t just about turning on these campaigns, then merely hoping for sales. It’s about building strategies that are based on real costs and data. That means breaking down other factors such as the COGs, shipping variations, FBA fees, and overheads so that we know exactly where breakeven sits and how much room we have to push. From there, I set realistic TACoS targets, that is, heavily investing during launches to gain traction, then holding steady and scaling profitably for mature products. With the use of timely search term reports, I refine campaigns through strategically weighing top-of-search bidding, or display and banner ads where they convert best. Helium 10 Adtomic, Perpetua, and Quartile are some of the tools that help streamline execution. However, the real value is in the analysis and decision-making behind them. Having been polished with my background in computational physics and years in Amazon, I make sure ad spend isn’t wasted. I funnel it into keywords and placements that drive both paid growth and organic rank, with the ultimate goal of stronger sales and badges like Amazon’s Choice or Best Seller.

I know Seller Central inside and out, from working with crucial reports and converting them into pivot tables for insights, to handling suppressed listings, disputes, or even account suspensions tied to trademark and patent issues. Aside from regularly extracting and analyzing data from Business Reports, Ad Search Term Reports, Sales Data, and Inventory Reports, I also make use of third-party tools such as sellerboard, Seller Locker, and Helium 10 when needed. With data points such as COGs, sales, and PPC performance, I can accurately calculate TACoS to identify which products deserve more ad investment and which ones should be scaled back for profitability. More than that, I also have a lot of experience with flat files, whether it's merging SKUs under a parent, adjusting browse nodes to unlock better category placement, or uploading shipment loaders to manage pricing and shipments efficiently. In the past, I’ve been resolving disputes, correcting flagged listings with restricted keywords, and identifying stronger browse node opportunities to achieve badges like Amazon’s Best Seller, Overall Pick, or Amazon’s Choice. I've also extensively dealt with action plans, trademark or patent conflicts, listing suppressions, and technical compliance tasks that usually fall outside what the entry-level VAs can do. So, if you’re looking for someone who can manage the complex but critical details of Seller Central and, at the same time, keep your account protected while driving growth, I’m the right fit.

My background as both an Amazon Brand Manager and licensed engineer really comes together the most in product optimization. On the development side, I evaluate supplier samples using standardized testing and metrics (ASTM, ISO). On top of that, whenever needed, I work with third-party labs such as Intertek or SGS to get measurable and data-backed claims that strengthen our negotiations with suppliers. To identify must-have features and spot weaknesses, I analyze competitor reviews, then use the insights that I get from them to build product specs that are both cost-effective and objectively better than what’s already on the market. On the listing side, I craft keyword-rich content that not only ranks in Amazon’s algorithm but also convinces real customers once they land on the page. I prioritize terms based on search volume, competitor data, and CPR metrics while still keeping grammar and readability intact using tools like Helium 10’s Cerebro, Keyword Tracker, and Listing Builder. I also create shoot notes and lifestyle creative briefs that are rooted in competitor review data, turning pain points into selling points that highlight our advantages and help products stand out even in crowded, saturated niches.

Product research has already been a part of my routine since 2016, and I've learned that it goes far beyond just running Helium 10’s Black Box. Real product research means digging into PPC data, keyword trends, and the top ASINs in Amazon Brand Analytics to understand not only what’s selling but why. I evaluate niches by looking at how revenue is distributed, whether sales are concentrated in just one or two dominant products, or spread more evenly across the market, because a smaller but balanced niche often outperforms a bigger one dominated by a few giants. I also weigh factors like price points (avoiding products too cheap to profit or too costly to stock), product simplicity (to minimize complaints), and expected PPC costs (since a $12 product isn’t viable if average bids are over $1). More than that, I assess competing products and browse nodes to identify openings for easier Best Seller badge wins, while also considering whether category keywords are generic or highly specific. These nuances, combined with years of experience, allow me to identify hero products with real potential for growth, not just on paper but in practice.

Proven by my background in engineering and physics, I’ve always been comfortable working with numbers. As someone who has been an Amazon Brand Manager, I’ve extensively applied that strength in managing inventory. I use tools like sellerboard, Sellics, and Helium 10, along with my own analysis, to maintain the supply chain's efficiency and responsiveness to demand. Usually, I start my analysis by monitoring daily sales volume and remaining stock. Then, I consider lead times from production through shipping to Amazon’s warehouses, where possible problems, such as port delays, can occur. But inventory management is more than just calculations. Declines may be caused by stockouts that hurt sales momentum or seasonal demand shifts, and bulk or B2B orders can inflate forecasts if not considered in the analysis. I also evaluate where sales are coming from, whether organic or PPC-driven, and assess if current ad spend (based on ACoS and TACoS) is sustainable, adjusting inventory planning accordingly to avoid overstock. Distribution across FBA fulfillment centers is another matter. When stock levels become low in key centers, Prime delivery options, such as same-day shipping, are affected. This, in turn, can reduce conversion rates. By considering all these factors together, that is, the sales velocity, traffic quality, seasonality, profitability, and turnaround times, I optimize inventory levels to lessen the occurrence of stockouts without overstocking, and ensure healthier sales performance and better overall account stability.

My background in both creative and technical fields has shaped me into becoming a versatile article writer who can balance storytelling with precision that is based on data. I started as a blog writer while studying physics. Later, I transitioned into creating ads and keyword-rich Amazon listings after my postgraduate work, which strengthened both my creative and analytical edges. With experience in SEO, I know how to integrate the keywords smoothly into the articles so that they remain highly visible but without losing readability or appeal. Every piece that I write is based on thorough research. Each is also designed to inform and engage while ranking well. Having both creativity and technical skill, I make persuasive and SEO-friendly content that stands out even in competitive niches.

I turn complex technical details into clear content that is suited to the target audience. With a background in engineering and physics, I’m comfortable writing in-depth technical studies and reports, but I can also transform that information into simplified materials that are still easy to understand by non-technical readers. In the past, I have created documents such as MSDS (Material Safety Data Sheets), Product Data Sheets, Action Plan Reports, and other documentation for compliance that were required for platforms like Amazon and Walmart to ensure accuracy while keeping the content approachable.

When it comes to logistics and inventory, my approach is always data-driven. As an Amazon Brand Manager, I use tools like Sellerboard, Sellics, and Helium 10 to forecast sales and optimize inventory, factoring in daily sales velocity, turnaround times, seasonality, and the balance between organic and PPC-driven sales. I’m experienced in sourcing reliable freight forwarders and 3PL warehouses, and I strategically weigh options like FoB versus EXW or FCL versus LCL to keep shipments both cost-effective and on schedule. Beyond that, I account for variables such as inflated sales from bulk or B2B orders, shifts in demand from seasonality, and the sustainability of PPC-heavy sales where TACoS or ACoS may become unsustainable. I also handle shipment plans directly in Seller Central, negotiate with suppliers, and stay on top of international trade requirements like tariffs, anti-dumping regulations, and taxes. This end-to-end oversight ensures inventory stays healthy, storage costs stay controlled, and products move smoothly through the supply chain.

I approach product analysis with both technical rigor and market insight. On the technical side, I reference ASTM and ISO standards, recreate tests when needed, and use third-party lab reports from Intertek or SGS to validate supplier claims and negotiate improvements with data-backed leverage. On the market side, I run thorough audits of our listings against competitors using Helium 10, Amazon Brand Analytics, and review scraping to spot must-have features, customer pain points, and areas where competitors fall short. These insights drive how I refine product specs and craft keyword-rich titles, bullets, descriptions, and A+ Content layouts that rank well and convert even better. I also develop detailed shoot notes for lifestyle images, highlighting strengths while flipping competitor weaknesses into our advantages. My goal is simple: analyze products and competitors deeply enough to build listings that stand out, convert, and win in competitive niches.

Over the years, much of my Amazon experience has been as a Brand Manager, leading teams and coordinating with suppliers, logistics partners, and third-party service providers. I’m highly proficient in project management and CRM tools like Monday.com, Ninox, BaseCamp, Google AppSheet, Asana, ClickUp, Notion, and more, using them to keep projects organized and teams aligned. My style of management starts with auditing team capacity and identifying bottlenecks, then setting realistic targets that match each member’s responsibilities. I proactively monitor projects, track cross-team collaboration, and document processes thoroughly with Google or Microsoft tools so roadblocks can be identified and solved quickly. With this structured approach, I’ve successfully overseen projects ranging from optimizing listings and A+ Content to enhancing creative assets and strengthening brand presence on Amazon. If you’re looking for someone who can keep projects on track while driving results, I can provide both the leadership and systems to make it happen.

I love turning numbers into clear strategies that actually grow a business. With a decade of experience managing Amazon brands and a background in engineering, I know how powerful data is when used well. Amazon gives us an endless stream of reports, such as Business Reports, COGs, Search Term Reports, ACoS, TACoS, CPC, and CTR, and the sellers who leverage these insights always outperform those flying blind. I pull and cross-reference these datasets to identify which products deserve more ad spend, which ones need scaling back, and which keywords can improve both PPC efficiency and organic ranking. Whether it’s auditing listings, comparing ad metrics to sales and costs, or spotting hidden opportunities in search term and inventory reports, I make sure strategies aren’t just based on theories but grounded in historical data. With me, your brand decisions become sharper, smarter, and always data-driven.

I specialize in digging deep into data to uncover insights that shape smarter business decisions. For example, when our logistics team wanted to order four months’ worth of inventory while the PPC team was cutting spend, I found that 60% of that product’s sales were ad-driven, meaning reducing spend would slow sales and leave us overstocked for 6–7 months. That analysis helped the team adjust both ad strategy and inventory planning for better balance. Beyond case-by-case decisions, I use tools like Helium 10, Data Dive, Seller Central reports, and Excel pivot tables to dissect sales data, keyword performance, customer reviews, and competitor insights. By connecting the dots across Ad Search Term Reports, Business Reports, COGs, and inventory data, I can pinpoint root causes of sales drops, unexpected stockouts, or spikes, and then turn those findings into clear action plans. Whether it’s refining PPC campaigns, strengthening listings and images, or forecasting inventory, my “data dives” make sure every move is evidence-based and built for sustainable growth.

Although I rank this skill slightly lower on my profile due to space, freight forwarding is one of my stronger capabilities. I’m experienced in sourcing reliable and cost-effective freight forwarders and 3PL warehouses, always aiming to strike the right balance between having enough inventory on hand and avoiding costly overstocks or long-term storage fees. I know when it’s best to use FoB versus EXW terms and how to decide between FCL and LCL shipments, weighing cost, security, and speed of delivery, with FCL often being the better choice for large batches, while LCL works for smaller volumes if coordinated carefully. I handle supplier communications, negotiate fee adjustments, and adjust order schedules to keep shipments aligned with demand. I also create shipment plans directly in Seller Central and stay up to date on trade regulations, tariffs, anti-dumping rules, and taxes, particularly in the context of shifting post–US-China trade dynamics. With this expertise, I can keep supply chains smooth, shipments timely, and inventory health consistent and cost-efficient.