Digital Marketing Specialist

Overview

Looking for full-time work (8 hours/day)

at $8.00/hour ($1,408.00/month)

Bachelors degree

Last Active

April 22nd, 2024 (7 days ago)

Member Since

April 2nd, 2024

Profile Description

A creative and strategic Social Media Manager with a passion for building online communities, driving engagement, and enhancing brand visibility across various social media platforms. With a keen eye for trends and a deep understanding of audience behavior, I excel in developing and executing social media strategies that resonate with target audiences and achieve business objectives. Leveraging my expertise in content creation, community management, and data analysis, I am dedicated to delivering impactful and measurable results in the digital landscape.
Key Skills:
Proficient in managing social media platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and Pinterest, with a focus on content strategy, scheduling, and optimization.
Experienced in developing and implementing social media campaigns to increase brand awareness, drive traffic, and generate leads or conversions.
Skilled in creating engaging and visually appealing content, including graphics, videos, and written copy, tailored to each platform and audience.
Strong understanding of social media analytics and reporting tools to track performance, measure KPIs, and derive actionable insights for optimization.
Knowledgeable in community management techniques, including monitoring comments, responding to inquiries, and fostering meaningful interactions with followers.
Familiarity with influencer marketing strategies and partnerships to amplify brand reach and engagement.
Proficient in utilizing social media management tools such as Hootsuite, Buffer, Sprout Social, or similar platforms for scheduling, publishing, and analyzing content.
Excellent communication and collaboration skills, able to work cross-functionally with marketing, creative, and other teams to align social media efforts with broader marketing objectives.
Experience:
[SSM: Martha Gonzales]
Developed and executed social media strategies that resulted in a 15% increase in followers and 30% growth in engagement metrics.
Created and curated compelling content across multiple platforms, driving brand awareness and audience engagement.
Managed social media advertising campaigns, optimizing targeting, budget allocation, and creative assets to achieve campaign objectives.
Monitored social media channels for trends, conversations, and opportunities to engage with the audience and enhance brand reputation.
Analyzed performance metrics and provided regular reports and insights to stakeholders, informing future strategy and decision-making.
[SSM: Carolina Bravo]
Led the development of a content calendar and publishing schedule, ensuring consistent and timely delivery of content across social media channels.
Implemented social media listening strategies to gather feedback, sentiment analysis, and competitive insights to inform content and strategy development.
Cultivated relationships with influencers and brand advocates, leveraging their reach and influence to amplify brand messaging and drive engagement.
Collaborated with internal teams to align social media efforts with broader marketing initiatives, product launches, and promotional campaigns.
Certifications:
Hootsuite Social Marketing Certification
Google Analytics Individual Qualification
HubSpot Social Media Certification
This profile description highlights the candidate's skills in social media management, content creation, community engagement, and analytics, along with their experience in developing and executing successful social media strategies. It emphasizes their ability to drive results and collaborate effectively with cross-functional teams to achieve business objectives.