E-commerce Marketing & Shopify Specialist | Social Media Manager | Klaviyo Email

Managed end-to-end Shopify operations, including product management, inventory, merchandising, and order fulfillment. Planned and executed social media strategies, content calendars, Canva designs, and Klaviyo email campaigns. Analyzed store performance to optimize marketing and sales while coordinating product launches and influencer collaborations. Oversaw customer support, shipping, returns, and daily e-commerce operations to deliver a seamless customer experience.

Led the end-to-end e-commerce marketing strategy for The Winter Brand, managing Shopify store operations, Klaviyo email marketing, product launches, content strategy, and digital campaigns. Drove customer acquisition and retention through data-driven marketing, optimized the online shopping experience, and collaborated on creative direction to produce high-converting content that strengthened brand presence and supported revenue growth.

I have been an e-commerce entrepreneur for the past 7 years. I have built my own brands with over tens of thousands of followers over the years. I have handled every aspect of marketing of my brands from social media, customer relations, photo and video editing, websites through Shopify and everything else in between. 

As a graduate of Bachelor of Arts in Communication majoring in Public Relations from De La Salle University, I was also given a chance to work for 5 years as an Events and Sales Executive at a five star hotel. Among many responsibilities, I focused on sales calls, handling clients' concerns and needs and worked on email marketing. 

With a year of experience as a Customer Service Representative working extensively with Shopify and a proven track record as the owner of my own brand, I bring a unique combination of technical expertise, customer-focused communication, and entrepreneurial insight. In my previous role, Shopify served as the central tool for managing customer interactions, processing orders, and resolving inquiries. This experience allowed me to develop proficiency in navigating the platform to ensure seamless customer experiences. My excellent communication skills played a pivotal role in maintaining high customer satisfaction and building trust. This combination of professional and entrepreneurial experience equips me with the skills to support your team’s e-commerce goals. I am passionate about providing exceptional service, optimizing operations, and contributing to the growth of businesses through innovative solutions.