Social Media Manager | AI Video Content Creator | General Virtual Assistant

In my previous role as an Administrative Assistant for a high-volume retail business, I specialized in streamlining operations and maintaining financial clarity. I managed daily sales, expenses, and inventory tracking with 100?curacy, ensuring the client had a clear view of their business health. To maximize efficiency, I developed a custom automated Google Sheets system that significantly reduced manual data entry time and eliminated human error. By transforming tedious paperwork into organized digital workflows, I functioned as a proactive partner, allowing the business owner to shift their focus from administrative stress to strategic growth.

As a Video Editor, specializing in CapCut to produce high-engagement video content for social media and marketing. I managed the entire post-production process, including trimming footage, color grading, adding dynamic transitions, and synchronizing audio to create a polished, professional finish. I focused on enhancing viewer retention by incorporating trending effects, auto-captions, and strategic overlays that align with current social media algorithms. By delivering high-quality video assets on a consistent schedule, I helped the client grow their digital presence and reduce the technical stress of video production, allowing them to focus on high-level strategy.

In this role, I served as a Social Media Manager & Content Creator, managing the entire content lifecycle to build a strong online brand. My responsibilities ranged from creative brainstorming and graphic design to video editing and strategic caption writing with targeted hashtags. Beyond content creation, I handled daily operations—including post scheduling, community management, and performance tracking—to drive consistent engagement. By taking full ownership of the social media presence, I allowed the client to step back from the daily digital grind and focus on core business growth.

In this role, I served as a Product Research & Data Specialist, focusing on sourcing high-demand items like Power Tools on Amazon. I was responsible for identifying top-selling versions and accurately documenting product specifications to guide the client's purchasing decisions. To optimize the workflow, I built a custom automated Google Sheets system to centralize product data, which significantly reduced manual entry time and ensured data integrity. By delivering precise, timely research and organized data, I eliminated the client’s operational stress and provided the reliable support needed to hit their high-level business goals.

As a Graphic Designer, specializing in using Canva to elevate my client’s visual branding and marketing materials. I was responsible for the end-to-end creative process, from conceptualizing unique design ideas to producing high-quality social media graphics, promotional banners, and digital assets. By focusing on consistent brand aesthetics and timely delivery, I helped the client maintain a professional online presence without the stress of DIY designing. My goal was to provide high-impact visuals that captured audience attention, allowing the client to focus on their business while I handled all their creative and design needs.