Experienced growth marketing professional with digital marketing background since 2015, handled digital media campaigns and have specialized in acquisition-focused growth strategies in fintech companies.
In my last 2 roles, I have expanded my growth marketing experience to driving other growth metrics such as activation, retention and resurrection of users.
Skills in: DIGITAL MARKETING- strategy & planning- execution & optimization- reporting & analysis
PERFORMANCE MARKETING- acquisition & retention campaigns- SEM acquisition campaigns
GROWTH MARKETING- Acquisition strategies- Onboarding & activation strategies- Retention and Resurrection strategies- GTM campaigns- User Journey Optimization- in-app UX improvements
Experience: 5 - 10 years
Was a performance marketing specialist, focusing on acquisition and lead generation for a fintech companies for over 3 years. I worked for a mobile app wallet (Coins.ph) and focused on acquiring new customers and I also worked for a mobile app focusing on acquiring small business owners to order wholesale items from (GrowSari) Experience in: Performance Marketing on Facebook and SEM (Acquisition)
Experience: 5 - 10 years
Have extensive background in facebook marketing from being a digital marketing executive in a media agency (2015-2018) to managing performance marketing campaigns on facebook for Coins.ph (2018-2020) and GrowSari (2021-2023)
Experience: 5 - 10 years
Worked for a media agency for 3 years doing end-to end digital media planning, execution, strategy. Experience: Facebook and Google Ads
Experience: 5 - 10 years
As a growth marketing professional for over 3 years, I've very well adept with handling data from campaigns to business numbers. I work with data most of my time in a typical working day.
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