Hi, there!
I am
· Amazon PPC Management
· PPC Audit
· Bulk optimization expert
· Keyword Research
· Ad Set-up team
AMAZON PPC MANAGER
PPC AUDIT: I'll start on where your data are and it all starts with a PPC Audit. With my experience in auditing and ad set-up team in an agency, I have audited hundred of PPC accounts in different niches and category. And I do audit in Macro level to see the overall performance of the account and micro level to see the performance of each Campaign types, Ad types and even on an ASIN level by utilizing Bulk data and Sponsored ad reports using excel macros and Vlookup. From there, I know what are the best course of actions to take based on the data.
MANAGE PPC CAMPAIGN: Handle campaigns with outmost efficiency using every available strategy there is in bid optimization, cutting wasted Ad spend by negations, keyword isolation, utilizing sweeping and catch all campaigns, and harvesting keywords to lower the ACOS and maximize profitability.
BID OPTIMIZATION: Have forecasted & managed advertising budgets by
constantly monitoring the performance of the keywords & adjusting the bids
based on the data to ensure optimal ad placement & cost effectiveness. If we have limited budget, I will implement strategic day-parting rules to make sure that we still have a budget in a time or day when our conversions rate is the highest to elevate sales.
KEYWORD RESEARCHER: Skilled in using helium10 tools to thoroughly conduct keyword research using Cerebro by reverse engineering ASINs competitors to gather relevant keywords, Magnets by expanding the potential of the relevant keywords we have gathered, and tracking the ranking using Keyword tracker to make sure we are on TOS on most relevant keywords of our product.
KEYWORD HARVEST: Nothing beats your own data. The secret in finding treasures in keywords aside 3rd party tools like Helium10 is by deep diving into your own data which are STR and SQP. By launching discovery campaigns like auto and broad, I can unravel the the most unexpected keywords that are driving our sales higher. But don't just treat auto and broad campaigns are just for discovery because these campaigns have the biggest potentials to even outperform exact match campaigns with proper strategy of negating and Keywords isolation.
SETTING-UP CAMPAIGNS: Organizing and segmenting campaigns are essential in running PPC. One thing I will make sure is for my clients to understand what is the purpose of the campaigns when they read its name. Clarity in goals, strategies, reports and even naming conventions are the best communication. Don't get confused of your campaigns or your campaigns will confuse you.
Software tools I am proficient in:
• Amazon Seller Central
• Helium10
• JungleScout
• DataDive
• Scale Insights
• Excel
• Google Docs
• Google Sheet
Grow your sales, lower you ACOS, and maximize profitability by having me as your PPC Manager. With my proven success and my experience in handling different products and accounts, I can assure you to manage your PPC as my own. You can message me in this platform or on my Linked. See you, and be partnered with me!
Experience: 1 - 2 years
Experience: 1 - 2 years
Experience: 1 - 2 years
Experience: Less than 6 months
Experience: 1 - 2 years
Experience: Less than 6 months
Experience: Less than 6 months
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