Advertising Account Director

• As I have worked in the advertising industry for more than ten (10) years and since campaign building is one of our primary tasks, I am very much adept in the right processes of developing competitive marketing & advertising campaigns for our clients. • Experienced in communication strategy development that serves as the starting point of any campaign. This considers in-depth research and analysis on the clients’ marketing landscape, competition, and target market. • Closely collaborated with our creative teams in developing the final output of the campaign, ranging from television ads, radio ads, merchandising & out-of-home, and digital & social media content. • Worked with our digital marketing teams to find the right solutions for our clients’ needs, ensuring that our clients’ campaigns will achieve their target KPIs. • Managed the day-to-day coordination with our clients and production partners and led all major and minor presentations and meetings. Ensured that all our clients’ needs will be fulfilled and set project deadlines will be met.

• Closely worked with various teams in our agency (creatives, strategic planners, digital marketing leads, PR, production, etc.) to develop highly competitive marketing & advertising campaigns for our clients based on their brief. • With more than ten (10) years of experience and exposure to creative advertising, digital marketing, public relations (PR) and production works. • Has done numerous campaigns for a diverse set of clients: telecommunications, pharmaceuticals, real estate, utilities, cosmetics, fast moving consumer goods (FMCG), airlines, and hotels & resorts.

• One of my regular day-to-day tasks as an advertising account director to gain a wide perspective about my clients’ competitive landscape. Did thorough research on competitors’ above-the-line, below-the-line, and digital marketing activities which includes an organized compilation of the activities and the promotional materials. I also provided an in-depth analysis about the impact of these activities to my clients’ business and recommendations on how to move forward. • Scope of research includes traditional media (TV, radio, print, out-of-home, merchandising materials, etc.), digital (social media channels, website, web articles, forum groups, etc.) and on-ground activations.

• Crafted compelling case studies for my clients that articulate the success stories of our marketing campaigns, submitted to both local and international awards show: such as Campaign Brief’s The Work for international, and Kidlat Awards and IMMAP (Internet and Mobile Marketing Association of the Philippines) Boomerang Awards for local. • Distilled complex strategies into engaging narratives, highlighting key achievements and measurable outcomes, emphasizing the unique aspects that set our campaigns apart and position them as worthy contenders for prestigious awards.

• Condensed complex information into engaging, digestible formats. • Transformed mundane topics into captivating lists that not only capture attention but also deliver information with clarity and impact. This ensures that content is not only informative but also enjoyable, making it a standout asset in engaging and retaining diverse audiences.

• Developed a strategy on the specific roles of each social media channel and how to use them so my clients can achieve their KPIs. • Managed the day-to-day activities of my clients’ social media channels including content development, scheduling & posting, and responding to comments and direct messages.

• Developed a communication strategy for each of my clients’ social media channels that will dictate the type of content based on my clients’ KPIs. • Organized a monthly editorial calendar so my clients can easily see the content spread per month. The posting schedules are based on peak periods when the audience are mostly engaged per social media channel.

• Experienced in developing engaging social media content primarily on Facebook and Instagram that will build a community and drive interaction. • Willing to venture to other pieces of writing beyond social media: like web articles, blogs, etc.

• Proficient in rewriting/ paraphrasing complex content to simplify it so it will be much more comprehensible for the general audience. • Willing to research about diverse topics to ensure the accurateness of the facts that are being rewritten/ paraphrased.

• Experienced in transcribing PDF and audio/ video files. • Accurate in making sure that no details are missed out. • Has a typing speed of 79 WPM (348 CPM) with typing accuracy of 96%.

• Organized my team’s schedules to ensure that all important meetings will be set accordingly, no meetings will overlap, and all key people will be present. • Proactive in assessing if a certain meeting is high stake so this can be prioritized over the rest.

• Very adept in organizing files and important documents, making sure that no detail is missed out. • Proficient in using various MS Office tools (Word, Excel, PPT, etc.) and other tools such as Google, etc. to ensure seamless data entry from one tool to another.

Data Collection • Meticulously reads through various research files and documents to ensure that all important data will be gathered. • Organizes collected data that will be easy for the reader to find and understand.