Amazon Branding and PPC Manager/Amazon Super VA 

I have honed my expertise in leveraging the power of Amazon's advertising platform to drive sales and maximize brand visibility. With a deep understanding of the various advertising tools and strategies available, I have helped my clients effectively reach their target audience and achieve their advertising goals. One of my primary responsibilities has been managing and optimizing advertising campaigns on Amazon. I have worked closely with my clients to define their advertising objectives and develop tailored strategies that align with their business goals. Whether it's increasing brand awareness, driving product sales, or launching new products, I have utilized a variety of advertising formats, including Sponsored Products, Sponsored Brands, and Sponsored Display ads, to deliver impactful results. To ensure the success of these campaigns, I have conducted extensive keyword research and analysis, identifying relevant search terms and optimizing product listings to improve organic search rankings. By utilizing Amazon's targeting options, I have also implemented precise audience targeting, reaching customers who are most likely to convert. Through continuous monitoring and analysis of campaign performance metrics, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS), I have made data-driven optimizations to drive better results and maximize advertising ROI.

My role as an Account Manager has involved building strong relationships with my clients, acting as their primary point of contact and advocate within Amazon. I have provided personalized guidance and support, working closely with sellers to understand their unique needs, challenges, and aspirations. By leveraging my expertise and staying up to date with the latest trends and best practices, I have helped my clients make informed decisions and develop effective strategies to drive growth. One of the key aspects of my role has been optimizing product listings and improving discoverability. I have conducted thorough keyword research, crafted compelling product descriptions, and implemented SEO strategies to increase organic visibility and enhance conversion rates. Through detailed analysis of sales data and performance metrics, I have identified opportunities for improvement, adjusting pricing, promotions, and advertising campaigns to maximize sales and profitability. In addition to managing day-to-day operations, I have also played a pivotal role in product launches and expansion into new markets. By coordinating with various teams in the company, such as advertising, inventory management, and customer support. I have also provided valuable insights on market trends, competitor analysis, and consumer behavior to help my clients make informed decisions about product selection and positioning.