I'm a digital marketing and operations specialist with 4+ years managing
My work sits at the intersection of marketing and ops... I run campaigns, but I also build the systems and processes that make campaigns repeatable and scalable.
What I bring to a role:
Campaign management
– End-to-end
– Structured ad testing using angle-based frameworks and performance libraries
– Experience working with interior design firms targeting high-intent homeowner audiences
CRM & systems
– Built a multi-table Airtable CRM from scratch: lead tracking, installment management, batch organization, license management, awards, and a live sales dashboard
– Designed a Traffic Launch SOP and Ad Testing Framework used by the full team
– Built a Winning Creative Library to turn ad performance data into actionable creative decisions
Automation & tools
– Used n8n to automate marketing workflows and reduce manual handoffs
– Use AI tools (Claude, ChatGPT) daily for documentation, copy drafts, and process building
– Comfortable in: Meta Ads Manager · Airtable · n8n · Figma · Slack · Google Workspace
Team & operations
– Managed VA recruitment end-to-end: test task design, evaluation meetings, team fit assessment
– Collaborated directly with senior marketing leads on campaign strategy and creative production
I work best in roles where there's a real system to build, a process to improve, or a campaign to scale. I'm equally comfortable executing and strategizing.
Experience: 2 - 5 years
Builds automated workflows in n8n connecting lead intake, CRM updates, and team notifications — reducing manual handoffs across the marketing ops stack.
Experience: 2 - 5 years
Designed and manages lead generation systems for interior design firms, including campaign structures, lead intake workflows, and CRM pipelines tracking each lead from ad click to close.
Experience: 2 - 5 years
Writes and tests Facebook ad copy using direct-response frameworks — hooks, benefit-led body copy, and urgency CTAs — across multiple angles per campaign.
Experience: 2 - 5 years
2+ years running end-to-end Meta campaigns — audience setup, creative direction, launch, and performance monitoring — for interior design clients in Singapore.
Experience: 2 - 5 years
Authored the Traffic Launch SOP and Ad Testing Framework used by the full team — covering everything from pre-launch checklist to post-launch monitoring.
Experience: 2 - 5 years
Manages the full campaign lifecycle across multiple clients simultaneously — briefing, launch, QA, optimization, and reporting — using a structured SOP built in-house.
Experience: 2 - 5 years
Tracks CPL, ROAS, and CTR across campaigns and feeds results into a Winning Creative Library for data-driven creative decisions.
Experience: 2 - 5 years
Coordinates multiple simultaneous campaigns and CRM projects across a remote team, tracking deliverables and timelines through SOPs and Airtable views.
Experience: 2 - 5 years
Designs operational workflows from scratch — translating loose team habits into documented, repeatable systems used across campaign launches and lead handling.
Experience: 1 - 2 years
Uses Figma for UI layout work and converting web designs to mobile-responsive formats, including AI-assisted design conversion with Figma Make.
Experience: 5 - 10 years
Daily use across Docs, Sheets, and Drive for documentation, reporting, and team collaboration.
Experience: 2 - 5 years
Identified and eliminated manual bottlenecks across campaign ops and CRM workflows, replacing them with automated processes and documented standards.
Experience: 2 - 5 years
Handles full-funnel marketing operations — from ad creative strategy down to lead tracking and CRM — for a Singapore-based agency managing multiple clients.
Experience: 2 - 5 years
Uses AI daily for copy drafting, process documentation, workflow building, and frontend design — including building custom Claude skills for specific marketing tasks.
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