Digital Marketing Specialist

I am very proficient with CRM. As a very organized individual, I am able to tag and segment populations very effectively for marketing purposes or for general testing of content. I worked in Zoho, KW command, and my personal favorite, FollowupBoss! In FollowupBoss, I have made automated flows of both tasks and emails that is distributed throughout my team to alert them on necessary actions.

I am a video editor and a content writer. I have proudly applied my skills on to my own youtube channel, BiboyHaranero. I have also helped a company build Youtube content which I assisted with doing voice overs for. I would gladly disclose more information over a call.

As a student, I have been very engaged in public speaking. I am able to impart messages in as little words as possible. My past superiors were also my mentors on communication. With time and osmosis, I was able to pick up on effective ways to communicate especially with regards to necessary tough conversations with teammates at work. I believe it is in the tough conversations where a team is built more cohesively.

I have much to learn in the design side of Email marketing but I have a strong grasp on writing content and positioning Call to Actions. When writing content, I believe that less text is more and emotional adjectives are king!

I have been using Canva since 2018 when I met one of my first mentors who had me create basic visuals for many different uses. I have applied these skill in my youtube channel as well creating video thumbnails.

I have applied analytics in one of my first corporate jobs as an Assistant Sales Director. We would create trackers for conversions of our sales team and find gaps in their funnel to learn more on where to train them better, be it on cold-calling, appointment setting, needs analysis, and closing.

As a youtuber with sponsors from gaming peripheral manufacturers to office chair sellers, video marketing is my main platform for getting news and updates out on new product releases and promos. I believe every video needs to have a call to action with a goal of either attaining more followers for a company or garnering sales.

As a content creator focusing on video marketing, copywriting is essential for effective scripts. Emotional verbiage and "attacking" pain points is my favorite strategy when writing content for both video or email.

As a part-time youtuber SEO is key for a successful video that will rank in search results. I have always had an idea on how this works when I began so I made sure my video keywords are always optimized. In 2023 I began studying SEO via Linkedin Learning.

I have very basic knowledge on website development and programming as I have not built one myself yet I have worked with a client who have had me update and revamp her website built on wordpress. I taught myself how to maneuver around the platform and found success in this gig.