Digital Marketing Specialist

Create and curate engaging content calendars, increasing client engagement rates by an average of 30%. Manage social media advertising campaigns, optimizing budgets and targeting to consistently surpass client ROIs. Utilize tools such as Hootsuite and Sprout Social to schedule posts, monitor brand mentions, and track key performance indicators. Foster community growth by actively engaging with followers, and responding to comments and messages promptly. Implement A/B testing strategies to refine content and improve click-through rates and conversions. Regularly analyze and report on social media metrics using Google Analytics and platform-specific insights, providing actionable recommendations. Stay updated on industry trends, algorithm changes, and emerging platforms to adapt strategies and maintain a competitive edge. Collaborate closely with cross-functional teams, including graphic designers and copywriters, to ensure cohesive branding and messaging across channels.

Appointment Setting and scheduling meetings on Zoom and Google Calendar. Customer Services