Graphic Designer / Photo & Video Editor / Virtual Assistant / Social Media Manger

Social Media Manager Developed and executed social media strategies to increase brand awareness, engagement, and audience growth across multiple platforms. Created, scheduled, and managed high-quality content for Facebook, Instagram, TikTok, LinkedIn, and other social media channels. Monitored social media trends and audience insights to optimize content performance and campaign effectiveness. Managed community engagement by responding to comments, messages, and customer inquiries in a timely and professional manner. Planned and implemented paid social media campaigns to drive traffic, leads, and conversions. Analyzed campaign performance using social media analytics tools and prepared regular reports with actionable recommendations. Collaborated with marketing, design, and content teams to ensure consistent brand messaging across all digital channels. Maintained content calendars and coordinated promotional campaigns, product launches, and seasonal marketing initiatives. Increased follower growth, engagement rates, and overall online presence through data-driven content strategies and continuous optimization.

Instagram Social Media Manager Managed and grew the company's Instagram account through strategic content planning and daily account management. Created engaging photo, video, Reel, Story, and carousel content aligned with brand identity and marketing goals. Developed monthly content calendars and scheduled posts to maintain a consistent online presence. Increased follower growth and engagement by implementing audience-focused content strategies and trending hashtags. Monitored comments and direct messages, responding promptly to build strong customer relationships and community engagement. Collaborated with photographers, designers, and content creators to produce visually appealing and high-performing content. Tracked Instagram Insights and performance metrics, analyzing reach, impressions, engagement, and audience demographics to optimize future campaigns. Executed Instagram promotions, giveaways, influencer collaborations, and product launches to increase brand awareness and conversions. Stayed up to date with Instagram trends, algorithm updates, and best practices to maximize organic reach and account performance. Ensured all content maintained a consistent brand voice, visual identity, and messaging.

Adobe Photoshop Designer Experienced in using Adobe Photoshop to create high-quality visual content for digital and print media. Skilled in photo editing, image retouching, background removal, color correction, and creating engaging graphics for social media, marketing campaigns, and branding materials. Proficient in designing banners, posters, flyers, thumbnails, advertisements, and promotional content while maintaining brand consistency. Able to manipulate images, apply advanced editing techniques, and produce visually compelling designs that support business and marketing objectives.

Edited and enhanced digital images for marketing, branding, e-commerce, and social media content. Performed photo retouching, color correction, background removal, image manipulation, and visual enhancements to create high-quality and professional images. Improved image composition, lighting, and overall appearance while maintaining brand consistency and creative standards. Prepared photos for various platforms by optimizing file sizes, dimensions, and formats. Collaborated with clients and creative teams to deliver visually appealing assets for advertisements, product listings, social media posts, and promotional materials using tools such as Adobe Photoshop and other photo editing software.

Edited high-quality video content for social media, marketing campaigns, YouTube, and promotional materials. Organized raw footage, trimmed clips, added transitions, motion graphics, text overlays, sound effects, music, and color correction to produce engaging and visually compelling videos. Optimized content for platforms such as TikTok, Instagram Reels, YouTube Shorts, Facebook, and YouTube, ensuring each video aligned with brand guidelines and audience preferences. Collaborated with clients and creative teams to transform concepts into polished final products while meeting project deadlines. Used editing software such as Adobe Premiere Pro, Adobe After Effects, DaVinci Resolve, and CapCut to deliver professional, high-quality videos that increased viewer engagement and supported marketing objectives.

Created engaging video content for social media, marketing campaigns, and digital platforms to increase audience engagement and brand awareness. Planned content ideas, wrote scripts, filmed footage, and edited videos optimized for platforms such as TikTok, Instagram Reels, YouTube Shorts, Facebook, and YouTube. Applied creative storytelling, motion graphics, transitions, captions, color correction, and audio enhancements to produce high-quality, visually appealing content. Collaborated with marketing and creative teams to develop content aligned with brand goals, monitored video performance using analytics, and refined content strategies based on audience insights and current trends.

TikTok Ads Specialist Planned, launched, and managed TikTok advertising campaigns to increase brand awareness, website traffic, and conversions. Created and optimized campaigns using TikTok Ads Manager, including campaign setup, audience targeting, budgeting, and bid strategies. Conducted audience research to identify target demographics and develop effective advertising strategies. Collaborated with creative teams to produce high-performing TikTok video ads aligned with platform trends and best practices. Monitored campaign performance using key metrics such as impressions, click-through rate (CTR), cost per click (CPC), conversion rate, and return on ad spend (ROAS). Performed A/B testing on ad creatives, copy, audiences, and campaign objectives to improve overall performance. Managed advertising budgets efficiently while maximizing campaign results and return on investment (ROI). Implemented TikTok Pixel and tracked campaign performance to measure conversions and optimize customer acquisition. Prepared performance reports and provided data-driven recommendations to improve future campaigns. Stayed current with TikTok advertising features, algorithm updates, and emerging digital marketing trends.

Performed accurate and efficient data entry by inputting, updating, and maintaining information across databases, spreadsheets, and business systems. Verified data for accuracy and completeness, corrected errors, and ensured records remained organized and up to date. Managed large volumes of information while maintaining confidentiality and adhering to company standards. Utilized Microsoft Excel, Google Sheets, and other data management tools to organize, sort, and analyze data. Collaborated with team members to support administrative tasks, generate reports, and improve data quality and workflow efficiency while consistently meeting deadlines.

Managed the accurate creation and maintenance of product listings across e-commerce platforms. Responsible for uploading products, writing SEO-friendly titles and descriptions, organizing product categories, and ensuring accurate pricing, inventory, and product specifications. Edited and optimized product images to meet platform standards while maintaining consistent brand presentation. Conducted quality checks to ensure listings were complete, error-free, and optimized for search visibility and customer engagement. Collaborated with team members to update catalogs, monitor inventory changes, and improve overall product presentation to enhance the online shopping experience.