Digital Marketing Specialist / Social Media Manager

Create engaging and brand-aligned content—from captions to visuals and short-form videos—that supports marketing campaigns, internal communication, and promotions. Skilled in writing for various audiences and formats that drive engagement and results.

Effectively manage and grow brand presence across platforms like Facebook, Instagram, TikTok, LinkedIn, and YouTube by planning content calendars, posting updates, engaging with the audience, and monitoring performance to increase visibility and interaction.

Design social media graphics, marketing materials, and promotional content using tools like Canva or similar platforms. Ensure visual consistency across brand assets and support campaigns with eye-catching and creative designs.

Craft clear, creative, and engaging captions and messages tailored for different platforms and audiences.

Assisted in optimizing website articles and digital content for better visibility on search engines by using proper keywords, meta descriptions, and strategic formatting aligned with SEO best practices.

Manage online selling platforms such as TikTok Shop—from listing products and creating promotional content to handling customer inquiries, processing orders, and tracking monthly sales. Help boost product visibility and support small businesses through digital selling.

Handle multiple brands and responsibilities while meeting deadlines and maintaining content quality across platforms.

Monitor and compile analytics reports from social media, paid ads, and website traffic to evaluate performance and improve strategy.

Respond professionally to inquiries, comments, and messages to build trust, maintain brand reputation, and drive engagement.