Digital Marketing Specialist

In my previous role as a Digital Marketing Manager at Daily Law, PLLC, I successfully managed and optimized paid advertising campaigns that increased the company's awareness and revenue. My experience in this area has equipped me with the skills to navigate the ever-evolving digital marketing landscape, ensuring that campaigns are impactful and aligned with the company's objectives. Aside from managing paid campaigns, I develop organic marketing strategies through website content, image assets, and videos that significantly increase traffic and engagement on Google, Facebook, and other social media platforms. I've managed e-mail marketing campaigns using Mailchimp. Google Ads Task: Keep optimization rate to 100

've worked with diverse cultures from Australian, Indian, American, and Filipino companies and addressed the needs of their target market, creating data-driven marketing strategies for small and large companies using Google Analytics GA4, Google Search Console, and Google Trends. Build brands and content adhering to the latest organic SEO approach (Core Web Vitals) for websites (Wordpress), social media, Google Business Profile, and Youtube with tools like Moz, Adobe Photoshop, and Adobe Premiere Pro. I've launched paid campaigns on platforms such as Google Ads, Facebook, Instagram, and TikTok, significantly increasing the reach and conversions. I keep my skillset on point and updated through continuous learning online backed up by certifications from different universities in the United States. Innovation: Sustaining and Building Innovative Organizations University of Illinois Urbana-Champaign SEO Specialization University of California Davis

Web Development & Web Design Design and develop a responsive mobile-first website, optimizing assets such as images, creating mockups, and editing videos. Tools: Adobe Photoshop, Illustrator, Adobe Premiere Pro, WordPress, Bootstrap, HTML5, CSS3, and Elementor. Content Creation with SEO Create a selling point for the company through content through videos and blogs. Leverage SEO tools such as Moz and KW planner to create a data-driven insight in planning and executing content strategies. Website Performance I monitor and improve the website's page speed based on the latest Core Web Vitals. Maintain a website score of at least 90% on all aspects: Performance, Accessibility, Best Practices, and SEO. Responsiveness The website must work on different platforms (smartphones, desktops, and tablets) without affecting performance and design. I am driven by personal growth and enjoy challenging myself to reach new heights. Learning, improving teamwork, and developing leadership abilities are my passions.

Develop a compelling and engaging email marketing campaign using Mailchimp. Creating a target persona using data from previous clients through surveys and data from the sales team.

A key aspect of my role is boosting brand awareness and engagement through the strategic use of videos. Leveraging the power of visual storytelling, I create and curate video content that resonates with the target audience. This not only increases brand visibility but also fosters a stronger connection between the brand and its followers. Platforms: YouTube, Facebook, Google, TikTok, Instagram, and LinkedIn.

Aside from managing paid campaigns, I develop organic marketing strategies through website content, image assets, and videos that significantly increase traffic and engagement on Google, Facebook, and other social media platforms. I use tools such as Moz to get an insight into keywords and their difficulties. I match a particular content with the trending keywords and topics using Google Trends. It allows me to leverage an existing topic and keywords to boost engagement and traffic.

Content Creation: Develop and produce high-quality video content for YouTube, Instagram, and TikTok, aligning with the brand's values and messaging. Trend Analysis: Stay abreast of current trends and issues across social media platforms to incorporate relevant topics into our content strategy. Scripting and Storyboarding: Create engaging scripts and storyboards that effectively convey brand messages while maintaining an authentic and relatable tone. Filming and Production: Handle the end-to-end process of video production, including shooting footage, capturing engaging visuals, and overseeing the overall production quality. Editing and Post-Production: Edit and refine video content to ensure a polished and professional look, adhering to brand guidelines and maximizing viewer engagement. Cross-Platform Optimization: Tailor content for each platform (YouTube, Instagram, TikTok) to maximize reach and impact.

Working within set budgets, I have successfully devised and executed strategic ad campaigns that go beyond mere metrics and contribute to the overall growth and authority of the brand. By carefully curating ad content, I focus on showcasing the brand's expertise and fostering trustworthiness among the target audience. This involves a nuanced understanding of the brand's unique selling propositions and the ability to communicate them effectively through ad creatives.