Social Media Manager/Marketing Specialist

Created engaging and shareable content for social media platforms, including written posts, graphics, images, videos, and interactive elements. Managed content calendars to ensure consistent posting schedules and optimized content for different platforms to maximize reach and engagement.

Actively followed industry blogs, attended webinars, and participated in professional development activities to stay up-to-date with the latest social media marketing trends, algorithm changes, and emerging platforms. Applied new knowledge to drive innovation and ensure strategies were aligned with current best practices.

Developed comprehensive social media strategies for various businesses, aligning them with overall marketing goals. Identified target audience demographics, conducted competitor analysis, and determined the most suitable platforms and content types to achieve desired outcomes.

Ability to manage and oversees all social media weekly and monthly reports conducted by the digital team and handles competitive reports and social media listening reports.

I can determine project scope, manage scope changes, and ensure that project deliverables align with stakeholder expectations.

Created and developed cohesive visual identities for brands, including logos, brand guidelines, and style guides.

Planned, executed, and optimized paid advertising campaigns on various social media platforms. Conducted thorough audience research, set campaign objectives, defined targeting parameters, and monitored performance metrics to maximize return on investment (ROI) and achieve desired campaign outcomes.

Built and nurtured online communities by proactively engaging with followers, responding to comments and messages, and fostering meaningful interactions. Implemented community management strategies to enhance brand loyalty, resolve customer inquiries, and address any concerns promptly.

Utilized social media analytics platforms to track and analyze key performance indicators (KPIs), such as reach, engagement, conversions, and website traffic. Generated regular reports to provide actionable insights, demonstrate campaign effectiveness, and guide future strategies and optimizations.

I can maintain updated records of bookings and payments, prepared a lot of reports, commentaries, and financial statements and process invoices, post checks to vendors, and distribute employee checks.