Meta Ads Performance Marketer & Creative Strategist

I manage conversion-focused Meta Ads campaigns for e-commerce and service-based brands, combining media buying, creative analysis, and performance-driven decision-making. My work covers campaign setup, audience testing, retargeting, budget allocation, optimization, scaling decisions, and reporting. I analyze performance data to identify which audiences, offers, and creative angles should be scaled, iterated, repositioned, or retired. Beyond campaign management, I translate ad results into clear creative recommendations for the next testing cycle, helping brands improve both efficiency and conversion potential.

I manage paid media with a performance-first approach, turning campaign data into clear decisions on budget allocation, optimization, scaling, and creative testing. My experience covers campaign planning, audience segmentation, retargeting, funnel analysis, reporting, and identifying where performance is improving or breaking down. I evaluate which campaigns, audiences, offers, and creative angles should be scaled, iterated, repositioned, or retired. My strongest advantage is connecting media-buying decisions with actionable creative direction, helping brands build more efficient testing cycles and stronger conversion-focused campaigns.

I develop performance-focused creative strategies for e-commerce and service-based brands, turning customer pain points, audience awareness stages, and campaign data into stronger ad concepts. My experience includes creative research, hook development, messaging angles, UGC scriptwriting, testing roadmaps, content briefs, and performance analysis. I evaluate which creatives should be scaled, iterated, repositioned, or retired, then translate the findings into clear direction for creators, editors, and media buyers. My approach combines direct-response thinking with data-driven decision-making, ensuring that creative concepts are not only engaging but also aligned with conversion goals.

I write conversion-focused ad scripts for e-commerce and service-based brands, with a strong emphasis on UGC-style creatives and paid social performance. My process starts with the audience: their pain points, objections, desired outcomes, and level of awareness. From there, I develop clear hooks, messaging angles, story flows, product positioning, and calls to action that are designed to earn attention and move viewers toward the next step. I also use campaign data and creative performance insights to improve future scripts, identifying which hooks, angles, and formats should be scaled, refined, or replaced. My goal is not just to write content that sounds good. It is to create scripts that are strategically built for testing, iteration, and conversion.

I build structured workflows that help marketing teams execute campaigns, creative production, reporting, and client coordination more efficiently. My experience includes organizing campaign processes, assigning responsibilities, tracking deliverables, improving communication systems, and creating clearer approval flows for media buyers, creative strategists, content creators, and clients. I have used tools such as ClickUp, Lark, Slack, Notion, Google Workspace, Microsoft Teams, Whatsapp and Viber to manage projects and reduce execution bottlenecks. My focus is simple: create workflows that improve accountability, speed, and consistency without adding unnecessary complexity.

I build practical AI-assisted workflows that help marketing teams work faster, reduce repetitive tasks, and improve execution consistency. My experience includes using tools such as ChatGPT, Claude, Make.com, Google Sheets, and Google Drive to streamline processes such as scriptwriting, creative brief organization, content production, reporting, and campaign-support workflows. My focus is not automation for its own sake. I design systems that solve clear operational problems, improve output quality, and allow teams to spend more time on strategy and decision-making.