Social Media Manager & Graphic Designer

As a Social Media Manager professional, I have worked on several projects that have helped businesses increase their visibility, engagement, and brand perception. Here's an example of a project I worked on: Rusty's Rovers, a local dog walking and pet sitting service, had a neglected social media presence. Their Facebook page had sporadic, outdated posts, and their follower count remained stagnant. They lacked the time and expertise to create engaging content and build an online community. **My solution**: As their chosen social media management service, I conducted a thorough audience analysis to understand Rusty's Rovers' ideal pet parent. Based on this research, I crafted a content calendar filled with engaging posts. Eye-catching visuals showcasing adorable pups on walks, informative tips on dog training, and heartwarming client testimonials became the new standard. I also implemented a community-building strategy, running interactive polls and contests to boost engagement. **Results**: Within three months, Rusty's Rovers' Facebook page saw a surge in activity. Follower count grew by 250%, and engagement metrics like likes, comments, and shares skyrocketed. The comment sections became a hub for pet parent conversations, fostering a sense of community. More importantly, website traffic originating from Facebook increased by 30%, leading to a rise in new client inquiries.

As a Graphic Design professional, I have worked on several projects that have helped businesses revitalize their brand identity and enhance their visual presence, and increase brand recognition and recall among customers and prospects, drive higher engagement across various platforms. Here's an example of a project I worked on: Sugar Rush Bakery was a charming local business with delicious treats, but their visual identity lacked the sweetness of their products. Their logo was dated, marketing materials disjointed, and website a confusing mess. They struggled to attract new customers and stand out in a crowded market. **The Solution:** I partnered with Sugar Rush Bakery to breathe new life into their brand through strategic graphic design. Here's what we did: * **Brand Identity Revamp:** We redesigned their logo with a modern, whimsical aesthetic that captured the essence of their joyful baked goods. * **Cohesive Marketing Materials:** We created a brand style guide ensuring consistency across all marketing materials, from flyers to social media graphics. * **Website Redesign:** We developed a user-friendly website with mouthwatering product photos, clear navigation, and a warm, inviting color palette. **The Results:** The impact was immediate and delicious! * **Increased Brand Recognition:** Sugar Rush Bakery's new logo and branding materials instantly grabbed attention, making them stand out from the competition. * **Enhanced Customer Engagement:** Engaging social media posts and a user-friendly website led to a surge in customer interaction. * **Sales Spike:** Within just three months, Sugar Rush Bakery saw a 25% increase in sales, with new customers citing the bakery's inviting brand image as a key factor. Sugar Rush Bakery went from a hidden gem to a local favorite, proving that a well-crafted visual identity can be the recipe for success.