As a digital content marketer for an Australian-based digital marketing agency, my primary job role is to conduct web research and use SEO tools such as AHREFS and POP to create tailored and well-structured content outlines for blog posts, and service or landing pages with effective CTAs.
I also gained hands-on experience with Google tools such as Google My Business, Google Search Console, and Google Analytics to create content targeting local SEO, improve existing published content for optimization, and track conversions.
To ensure high-quality work, I QAs my tea
My work also involves building, monitoring, and continuously improving Google Ads and Microsoft Ads' assets for multiple clients. With this, I have hands-on experience working on Performance Max and Search campaigns, particularly on the content aspect of the assets.
We utilize project management resources such as Asana, and Google Workspace such as Gmail, Drive, Sheets, Docs, and Calendar to create, collaborate, and share work files.
I take on project management tasks, too, regarding our technical SEO projects for our clients every month. I export crawl files using Sitebulb, classify them according to the nature of tasks, and assign them to my colleagues.
Then, I monitor the progress to ensure that they are moving until the tasks are done for the month.
“My business would not be able to go forward if it was not for them”
Gaurab - Adhikari
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