GHL Specialist | Digital Marketing | Executive Assistant | Social Media Manager

I have over 5 years of hands-on experience managing email marketing campaigns using Mailchimp, MailerLite, and Klaviyo. I build and optimize automated workflows (welcome sequences, win-back campaigns, abandoned cart flows, and nurture series), create broadcast campaigns, and segment audiences based on behavior and engagement. I handle end-to-end campaign execution including copywriting, design coordination, A/B testing, list cleaning, deliverability optimization, and performance tracking (open rates, CTR, conversions, revenue attribution). I also integrate email platforms with CRMs and websites to ensure accurate tracking and smooth automation. My focus is on increasing engagement, improving deliverability, and driving measurable ROI through data-driven strategies and continuous optimization.

I have hands-on experience using GoHighLevel for CRM management, email and SMS marketing, automation building, pipeline setup, and client onboarding. I’ve created and optimized workflows, triggers, and campaigns, including A2P SMS configuration and compliance research. I regularly monitor automations to prevent errors, manage billing statuses (active, paused, payment failed), and ensure smooth client setups. I’ve also handled calendar integrations, landing pages, form setups, reputation management, and reporting. I am comfortable troubleshooting issues, improving workflow efficiency, and maintaining organized systems to support marketing and operations.

I provide reliable executive support including calendar management, inbox management, appointment scheduling, and internal/external communication. I organize and prioritize emails, draft responses, manage follow-ups, and ensure important tasks and deadlines are not missed. I coordinate meetings across different time zones, prepare agendas, take meeting notes, and track action items. I also assist with project management (ClickUp, Trello, Asana), document preparation, report generation, CRM updates, onboarding support, and SOP documentation. In addition, I support hiring and recruitment processes, manage client communication, handle confidential information with discretion, and streamline workflows to improve efficiency. I am proactive, detail-oriented, and able to anticipate needs before they become urgent.

I have managed social media accounts for a cleaning business and a STEM-Montessori school, handling content planning, creation, scheduling, and performance tracking. I use Meta Business Suite to manage Facebook and Instagram content, respond to inquiries, monitor engagement, and optimize posting strategies. I also manage and optimize Google My Business profiles to improve local SEO, update posts regularly, respond to reviews, and increase local visibility. I track performance using Google Analytics and Google Looker Studio to analyze traffic, engagement, and campaign effectiveness, turning data into actionable insights. My focus is on growing brand presence, increasing engagement, generating leads, and ensuring consistent, professional online visibility across platforms.

I specialize in local SEO and content optimization, including Google My Business management, keyword research, on-page optimization, and blog SEO writing. I regularly update and optimize Google Business Profiles to improve local search visibility and engagement. I use Google Analytics, Google Search Console, and Looker Studio to track traffic, user behavior, and search performance. My approach focuses on improving rankings, increasing organic traffic, and converting visitors into qualified leads.

I provide comprehensive administrative support to ensure smooth daily operations in remote and fast-paced environments. My responsibilities include data entry, document management, file organization, research, report preparation, database maintenance, and SOP creation. I manage spreadsheets, track KPIs, prepare weekly and monthly performance reports, and maintain organized digital filing systems using Google Workspace and Microsoft Office. I also assist with CRM updates, billing checks, client records management, and quality assurance reviews to ensure accuracy and consistency. I am highly organized, detail-oriented, and proactive, with a strong ability to prioritize tasks, meet deadlines, and support both executives and teams efficiently.

I have experience managing and maintaining client accounts, ensuring all records, billing statuses, and CRM data are accurate and up to date. I proactively monitor account health, identify potential risks, and resolve issues before they escalate. I maintain consistent client communication, oversee campaign performance, and provide data-backed recommendations to improve retention and long-term growth. My focus is on building strong client relationships, ensuring smooth operations, and delivering measurable results.

I have supported recruitment and onboarding processes, including candidate sourcing, screening, interview coordination, and onboarding documentation. I help maintain updated policies, organize applicant tracking systems, and ensure smooth communication between candidates and hiring managers. I focus on structured hiring workflows, proper documentation, and seamless onboarding to help teams grow efficiently and maintain operational standards.

I conduct quality assurance checks for marketing campaigns, automations, and CRM workflows to ensure accuracy and performance. I audit email sequences, triggers, pipelines, and integrations to prevent errors and improve efficiency. I monitor KPIs, review reports, and analyze data to identify gaps and areas for optimization. My attention to detail helps maintain high standards in campaign execution, client communication, and operational processes.