MARKETING

Profile Description

I am a leader with exceptional 12 years of working experience, I have handled complex and a solid background in multiple roles in general customer care, general marketing, and business operations. 

1. Customer care

I have six years of background in customer relations in which I was able to acquire essential soft skills needed to drive the company to its goals of providing excellent customer experience; communication, problem-solving, adaptability, critical thinking, time management, and interpersonal relations.

Also, working in business process outsourcing handling US-based clients made me fully adept at the American culture. Some critical tasks I championed were;

A. Sales by adding value to the service by tailor-fitting the clients spending capability thus resulting in client-centered service.

B. Customer satisfaction coach involves first-call resolution and minimizing churns by participating in customer experience surveys to effectively implement the organizations’ retention campaigns and processes which eventually drive more client acquisition.

These tasks were supported by the company’s Key Performance Indicators (KPIs), and metrics. The platforms used in delivering exceptional customer experience were via phone (inbound & outbound), chat support, and electronic mail.

2. Marketing

I have a bachelor’s Degree in Business Administration majoring in Marketing with a proven industry background of seven years in helping enterprises conceptualize, develop, position, launch, generate sales, research, sustain and bring cash inflows to the bank with compelling services.

Throughout the years of my marketing career, I am one of the business workforce catalysts in developing and managing ways to support organizations in digital transformation by maximizing social media platforms in generating leads and creating strategic campaigns aiming to promote value proposition, branding, client acquisition, and conversions. These are supported by purposive content and creatives designed to engage the target market.

3. People Management
In addition, I have handled teams across business channels and departments of other lines of business under one umbrella with a full understanding of people management and development. I am best known to my previous organizations as a transformational leader who always brings cheers to any time of the day but is firm on timelines, deliverables, and targeted goals.
Below are my strategic approach to dealing with a marketing campaign to boost engagement, conversion, and loyalty.

A. Creatives
• Content writing, purposive visuals, and coherent reels, videos that drive engagements to a targeted market
B. Growth
• Market research, analytics, strategic marketing that is measurable, Sales acquisitions (profit & loss), business impact
C. Retention
• Customer life cycle, customer feedback, surveys, and aftersales which involves email marketing and cold calling.

Lastly, I am proficient in creatives software such as ADOBE PHOTOSHOP, CANVA for visual designs, DAVINCI RESOLVE, and FILMORA for video editing and the full extent of social media management (FB, TIKTOK, YOUTUBE). Pay per click and website. Other software such as MS OFFICE APPLICATIONS, NOTION, and BRANDFOLDER (Digital Asset Management System).

Top Skills

Other Skills