Digital Marketing Specialist

Overview

Looking for part-time work (4 hours/day)

at $12.00/hour ($1,056.00/month)

Bachelors degree

Last Active

April 25th, 2024 (10 days ago)

Member Since

September 27th, 2022

Profile Description

Summary:
1.75+ years of Digital Marketing specializing in Google Search, handling SMBs to B2B accounts with 5-figure monthly spend in different platforms, i.e., Google, Bing, LinkedIn, StackAdapt, Facebook, etc.

Updating our outdated Training Modules was one of my main responsibilities.

Google/Bing Ads:
- Keyword Research
- Campaign and Ad Group Build
- Campaign Creation and Setup
- Campaign Optimizations
- Campaign and Ad Group Level Negative Keywords (aka Keyword Sculpting)
- Negative Keyword List Building
- Regular Search Terms Review
- Keyword Optimization
- Ad Writing
- Account Audit

LinkedIn Ads:
- Campaign Group and Campaign Creation and Setup
- Demographics Targeting
- LinkedIn 2.0 Insight Tag and Conversion Event Tag Creation
- Demographics Review and Exclusion

Google Tag Manager (GTM)
- Event Tag Creation for Google Ads, LinkedIn Ads, GA4, etc.
- Experienced in Form Submit Conversion Tags, i.e., HubSpot, Zoho, Calendly, etc.
- Google Ads Conversion Tag Creation
- GA4 Event and Conversion Event Tag Creation
- LinkedIn Insight Tag and Conversion Event Tag Creation
- Ecommerce GA4 Event Tag Creation

Google Analytics 4 (GA4)
- Data Analysis
- Path Exploration
- Specific Audience List Building for Retargeting, i.e., Remarketing, Non-Converters, etc.