Amazon Brand & PPC Specialist | Seller Central & Vendor Central

Hands-on experience managing Sponsored Products, Sponsored Brands, Sponsored Brand Video, and Sponsored Display campaigns. Skilled in campaign creation, optimization, Brand Analytics, Search Query Performance (SQP), budget pacing, performance reporting, and data-driven decision-making.

Over 3 years of experience conducting keyword research for Amazon PPC campaigns using Brand Analytics, Search Query Performance (SQP), Helium 10, and Search Term Reports. Skilled in identifying high-value keywords, expanding search term opportunities, and optimizing campaigns to improve visibility, conversions, and profitability.

Over 3 years of agency experience managing Amazon PPC campaigns across multiple brands in the US, Canada, UK, and EU marketplaces. Experienced in campaign strategy, keyword research, bid and budget optimization, search term analysis, campaign restructuring, and improving ACoS, TACoS, ROAS, and overall advertising performance.

Experienced using Amazon Seller Central to support day-to-day account operations, including listing creation, catalog updates, flat file uploads, New Item Setup (NIS), image uploads, backend attribute updates, and product launch preparation.

Over 3 years of experience optimizing Amazon PPC campaigns through bid and budget adjustments, search term analysis, keyword harvesting, negative targeting, campaign restructuring, and placement optimization to improve ACoS, TACoS, ROAS, and overall advertising performance.

Hands-on experience supporting Amazon catalog operations through Seller Central and Vendor Central, including listing creation, flat file uploads, New Item Setup (NIS), backend attribute updates, image uploads, and ongoing catalog maintenance to ensure accurate and launch-ready product listings.

Experienced in using Amazon Brand Analysis and Search Query Performance (SQP) to evaluate keyword performance, customer search behavior, and market trends. Apply data-driven insights to identify growth opportunities, optimize campaigns, and improve overall advertising performance.